How To Plan a Restaurant Grand Opening

You’ve spent months crafting your restaurant brand, renovating your new space, installing kitchen equipment and dining room fixtures, hiring the perfect staff, and going through the process of getting your permits and licenses. You’ve ordered all of your food and bar supplies, and now, you’re officially ready to open.

But have you figured out how you’re going to open?

In the restaurant world, hosting a traditional grand opening is not just a way to announce to the public that you’re officially in business; it’s an important marketing opportunity that can create momentum from day one and set the tone for success.

How “grand” should your opening be? Read on…

Restaurant grand opening objectives

Before you start planning your restaurant grand opening event, think about your objective. What do you ultimately want to accomplish?

Some restaurateurs want a grand opening in every sense of the term. Their goal is to start their business off with a bang, which means generating a lot of buzz and fanfare — and getting as many people through the doors as possible.

And that’s not a bad idea: the launch of a restaurant often is a newsworthy event in and of itself. That means it can be relatively easy to get (free) media coverage, which can be incredibly valuable for any new brand.

If your goal is to work out kinks and make sure you’re 100% ready to serve and delight customers, a traditional grand opening may not be for you. Instead, a soft opening allows you to launch quietly and optimize your operations before you start vying for customers’ attention.

Some restaurants will simply open their doors to the public and give customers time to find their way in. Others may host a “friends and family” type gathering, where you can create a little buzz and a feeling of exclusivity without the pressure of full-fledged celebration. (Bonus: you can also solicit valuable feedback from trusted guests.)

All of that to say: before you start planning, know your goals!

Restaurant grand opening ideas and inspiration

If you’ve determined that a true grand opening is right for you, you’ll need a strategy to attract your first patrons. Sure, you may get some people who drop in out of sheer curiosity, or passersby who are in the right place at the right time. But to get a meaningful crowd, give them a reason to come in.

Here are a few restaurant grand opening ideas to hook your audience and draw them in:

Special pricing: A great way to bring in new customers is to run a promotion. Whether it’s a “buy one, get one free,” “free appetizer or dessert with purchase of meal,” or a discount off the entire bill, the bottom line is that people like free stuff.

Bring-a-friend deals: Fill up your tables faster by incentivizing your guests to bring friends and family with them and offering deals based on the size of the party.

Make it exclusive: Consider making your grand opening VIP-style. Why? Exclusivity makes people feel important (and it can create some intrigue among people who may not have made the list). Plus: if you’re intentional about your invitees, they can actually do your marketing for you. Members of the local media, influencers, community leaders and well-connected family and friends could all become valuable brand ambassadors, assuming they have an excellent experience in your restaurant.

Invite influencers: Even if you don’t do a VIP event, it’s still not a bad idea to invite any local influencers to your opening. That goes beyond reporters or journalists. Depending on where you live, there could be bloggers or social media influencers with large followings who can review your restaurant in exchange for a meal.

Swag: Again, everyone likes free stuff. Get your logo stamped on hats, T-shirts, koozies or cups and make sure no customer leaves empty handed. That way, everyone becomes a walking billboard for your brand.

Live entertainment: There’s nothing like live music to really bring an event to life. If your venue allows it (and depending on the vibe of your restaurant), hire a popular local band, acoustic guitarist or even a DJ to enhance the mood of your restaurant grand opening. And if there’s room, set up a dance floor to make your event feel even more like a celebration.

COVID-friendly ideas: If you’re opening a restaurant in 2020 (or possibly 2021), Covid-19 is likely throwing you a curveball. It’s still possible to successfully celebrate the launch a restaurant, even during a pandemic. Of course, safety is a priority. If at all possible, utilize outdoor space. Encourage social distancing between different parties, and provide masks and sanitation stations. If you’re hoping to draw a big crowd but your space can’t safely support it, consider setting up a temporary take-out area — or even renting a food truck — that will allow you to serve larger numbers of people and expose them to your brand without exposing them to Covid.

Restaurant grand opening marketing: ways to get the word out

So you’ve got a grand opening plan in place, and you’ve got an event that your guests can get excited about. Now, you need to make sure they know it’s happening.

If you’re running with a VIP event, then you can approach this like any other private event and send out personal invitations. (This may be worth doing for select guests, e.g. reporters and influencers, even if you’re doing something that’s open to the public.)

Your budget may dictate what kind of promotion you can do. Whether or not you can afford a big spend, take advantage of free social media platforms. Create profiles on Facebook, Twitter, and Instagram, make connections, and start posting. (You can find some marketing best practices in one of our previous blog posts.)

While Instagram and Twitter are great for cross promotion, Facebook has event-specific tools that you can take advantage of. Create an event page through your restaurant’s Facebook page where you provide all the details, then invite locals. You can keep track of how many people are interested are planning to attend, and you can also sponsor event posts to increase your visibility in people’s Facebook feeds. (Learn how to set up an event page via this Facebook tutorial.)

Another low-budget tactic: run a small PR campaign. Create a press release and distribute it to local media. If you’ve never done it before, HubSpot offers a great tutorial on how to write a release. Here’s a basic template:

Headline – A short, punchy, attention-grabbing title consisting of no more than 8-10 words describing your event. This is the first thing your readers will see so it’s important that it draws them in so they will want to read more.
Lead – This is your first paragraph that summarizes what your event will be. Make sure to answer the five W’s – Who, What, Where, When, and Why.
Body – Here you’ll further elaborate on your event by specifying more about the details such as what kind of food will be served, if there will be any live performances, games or other fun activities. If there are any deals you’re offering that night, include those here as well. Be sure to include background on your restaurant and why you started it, and what your menu will be like.
Publish date – Include the date you’d like your release to publish.
Boilerplate – This is a short description, usually a paragraph in length, that describes your restaurant, which makes it easier for the reporter to write about it.
Contact information – Include your name, phone number and email, website address, and your restaurant name so it’s easy for the reporter to contact you for more information.

(For more tips on writing a press release, and a free downloadable template, FirstSmallBusiness.com has you covered.) Once you have your release written, you’ll need to send it out to local media, including TV stations, newspapers, and radio.

Another free promotional tactic: create flyers and post them anywhere you can around town. Believe it or not, they can still be highly effective in our continually-evolving digital world. Here’s a little inspiration.

If you’ve got a marketing budget, consider running sponsored posts and ads on Facebook, Instagram, Twitter and Google Ads. More traditional channels — like TV, radio, print and billboards — can also be highly effective for restaurants. (The downside is the time and costs required to produce those ads, and unlike digital ads, it’s hard to track and measure effectiveness.)

Keep your eye on the prize

Planning a restaurant grand opening is a lot of hard work. But if it’s well-executed, you’ll see swift ROI in the form of a packed house, plenty of positive publicity, and a lot of happy customers who can’t wait to return again soon.

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Product and Company News

Kickfin Recognized on the 2025 Inc. Regionals List

Kickfin has earned a top spot on the 2025 Inc. Regionals list in the Southwest region! This recognition places us among the fastest-growing privately held companies in America—and we couldn’t be prouder of what this means for our team, our customers, and the restaurant industry at large.

A Milestone Achievement

As the #1 tip distribution platform, Kickfin is trusted by thousands of restaurant teams to automate tip pooling and payouts. Since 2017, our technology has given managers hours back in their week while improving accuracy, visibility, and reporting for operators.

Only 951 companies made the cut across all regions, and in the Southwest alone, the businesses on this list contributed 13,809 jobs to the U.S. economy while achieving a median growth rate of approximately 106 percent from 2021 to 2023.

Powering the Future of Tip Management

In the past year, Kickfin has taken automated tip management to a whole new level. In addition to exciting new features that make our platform more robust than ever, we continue to add to the list of our direct integrations with the leading POS brands—which currently includes Toast, SkyTab, Square, Heartland, RPOWER, PAR POS, Oracle MICROS, NCR Aloha, and more.

→ See how the Kickfin-Toast integration “changed everything” for HOBNOB restaurants

Kickfin’s POS integrations give our customers the ability to auto-calculate even the most complex tip pools in just a few clicks, which eliminates unwieldy tip spreadsheets, saves managers even more time, and gives operators unprecedented visibility into payout calculations and history.

A Heartfelt Thank You

This achievement wouldn’t have been possible without the trust of our customers and the dedication of our team.

As Justin Roberts, co-CEO of Kickfin, puts it: “We’re incredibly grateful to our customers who have made this growth possible by trusting Kickfin with their tip management needs. This recognition is a testament to the value that automated tip management brings to restaurant teams—helping them save time, reduce risk, and take care of their people.”

We’re honored to be included in the 2025 Inc. Regionals list, and we’re excited to see what the rest of 2025 has in store!

Product and Company News, Technology and Software

Kickfin Integrates with RPOWER POS to Automate Tip Distribution for Restaurants, Bars and Nightlife

You heard that right — Kickfin has added yet another partner to our ever-growing list of POS integrations!

RPOWER POS has joined the list of leading POS systems that now integrate with Kickfin so users can fully automate tip calculations and payouts.

RPOWER is a trusted name in the restaurant industry known for its handheld devices, online ordering capabilities, and robust reporting. RPOWER’s dedication to staying on the cutting edge of restaurant tech makes the integration with Kickfin a perfect match!

With the RPOWER-Kickfin integration, restaurant operators can:

Easily build out highly complex tip policies
Calculate tip outs based on roles, shifts and hours worked
Distribute tips directly to employee bank accounts
Establish an electronic “paper trail” for every tip out

( …and more. Dive into the latest Kickfin updates for the full scoop.)

Like all of our integration customers, when RPOWER users activate the Kickfin integration, they’ll have access to our robust Customer Success team (at no extra cost!). We’re here 24/7 to review and build out your tip policy within the platform, so you’ll be up and running in a flash.

Collaboration with Riot Hospitality Group

This integration was especially exciting because we worked hand-in-hand with one of our longstanding customers, Riot Hospitality Group, to ensure the integration checked every box — and that it could handle their complex tip pooling policies.

“Kickfin has been an outstanding partner to Riot Hospitality Group for years,” said J Goldin, the systems director for RHG.

“They had already helped us go fully cashless, which eliminated a lot of risk for our teams. When we decided to completely automate tip payouts, they were a natural choice to help with that as well. We worked hand in hand with Kickfin and RPOWER to ensure the system could handle the intense complexity of our rules, while still being incredibly easy to use for our operators.”

“Kickfin is easy to implement and easy to use. If you’re thinking about trying it, you’ll be glad you did.”

As our co-CEO Justin Roberts puts it, this integration is a “no brainer for RPOWER users who understand how valuable their managers’ time is.”

RPOWER users, we’re ready for you! Schedule a demo to learn how you can activate your integration.

(Not an RPOWER user but want to take advantage of these time-saving features? See if Kickfin is integrated with your POS!)

Product and Company News

Kickfin Product Updates: New Year, New Features!

We kicked off 2025 with some major (!) updates to our Tip Calculator features.

It was a big release, and we’ll break it all down for you here — but the big headlines are:

More integrations
More speed
More flexibility

If you’re not already using Kickfin — or if you haven’t integrated Kickfin with your POS to automate tip calcs just yet — this is for you! Read on to see how you can use Kickfin’s newest tip calc features to un-clunk your tip pooling process.

More integrations, coming right up

We’re continuing to roll out integrations with the leading POS systems, giving restaurant teams the power to auto-calculate tip pools and shares in a matter of clicks.

(Side note: Kickfin only builds direct POS integrations — not using a third-party solution! — which streamlines your tech stack and keeps your costs lower.)

We were thrilled to add RPOWER to our growing list of integrations, which already includes Toast, Square, SkyTab, SpotOn, PAR and more.

If you’re an RPOWER user and you’re not yet a Kickfin customer, request a demo and we’ll show you the integration in action!

Handle autograts with ease

For servers and bartenders handling large parties, autograts can be great — but for managers, they can turn into a logistical nightmare. Now, Kickfin can help with that…

With this latest release, you can break tips and autograts into separate categories with their own set of rules for distribution. You have the flexibility to manage autograt tip splits completely separate from regular tip outs, so you can fairly reward a hardworking server-bartender-busser trio for a job well done on a 30-top.

Tips & Autograts Broken Out on Tip Data Page

Tips & Autograts Broken Out on Review Screen

With this new set up, you’ll also get more transparency in reporting. You’ll be able to see the breakdown of tips and autograts collected by each user in your reporting dashboards (more on that later!).

Include cash tips in your distributions

You heard that right — we can now distribute shares of cash tips digitally, directly to your employees’ bank accounts. Instead of doing the math on cash tips by hand, you can easily add cash to your tip pool, and we’ll calculate the share among employees for you.

Important note: cash distributions aren’t available for all of our integration partners. Contact us for more info.

Advanced Tip Rules (for even the unruliest policies)

Think your tip policy is extra tricky? Don’t worry — we’ve seen ‘em all. And there aren’t many Kickfin can’t handle, thanks to our Advanced Tip Rules feature.

If you have Advanced Tip Rules enabled, we’ve added a few new capabilities so you can further customize your tip share while we take care of the complicated math behind the scenes. Here are just a few examples of the new features we’re rolling out.

Not using Advanced Tip Rules? Reach out to us if you’d like to enable these features.

Per Segment Tip Sharing

We’ve been calculating tip shares on a check-by-check basis. For example, if you have servers sharing a percentage of tips with bussers, we would only calculate and deduct that percentage if a busser was working at the time that a check was processed. We call this Per Check Tip Sharing.

Now, we’re introducing Per Segment Tip Sharing, which gives you the option to deduct a tip share from every check processed during a shift. Let’s go back to our example — servers sharing a percent of tips with bussers. With Per Segment Tip Sharing, we would deduct a percentage of the server’s tip for every check processed, even if the busser gets cut two hours before the server.

Split Evenly

Would you prefer that all of your support staff take home an even share of their tip pool? We can now make that happen.

Previously, our tip shares entered a pool and were divided among beneficiaries based on how many minutes they worked during a shift, which we call splitting by Time Worked. With our new product update, we’re introducing the Split Evenly option, which enables you to send an equal part of a tip share to every beneficiary that worked within a segment.

More accuracy

In the past, cash autograt payments were lumped in with credit card autograts and credit card tips, resulting in credit card fee deductions on cash transactions. But that is no more!

Now we’re able to deduct credit card fees only where they apply, so you’ll no longer see credit card fee deductions attached to cash autograt transactions.

Plus, we’ve gotten even better at math. With our new update, we can prevent rounding errors, so our tip disbursal should match the tips collected in your POS to the penny.

Revamped and expanded reporting

We added new reporting views to give you more insight into each pay period, individual pay sets, and tip calculations. Here’s a quick look at your new pay period report with expanded filters:

Main Pay Period Report - Filter Bar Expanded

You’ll notice that there are now separate columns for tips and autograts, but you can still view the gross amount earned (tips + autograts = gross).

And it doesn’t stop at the main reporting page. You’ll see this more detailed reporting when you look at individual employee pay period reports, review a specific pay set, or export the information from any of your reporting dashboards.

We know this is a lot of new information to take in — but we’ve got you covered with our full Product Release Recap. Simply log in to Kickfin, click on your name in the upper left corner and select “Support” to access that portal.

Not using Kickfin? Dying to get rid of your old-fashioned gratuity management system? Drooling over these new features? We’d love to have you. Reach out to us today to see how our platform could save you time and money.

Hiring, Training and Retention, Restaurant Management

A Server’s Guide to Managing Large Parties & Securing Better Tips

Do you start getting heart palpitations when you see a large party reservation in your section? This one’s for you.

Maybe your restaurant is a local go-to for corporate dinners, milestone celebrations, and birthday parties…or maybe you regularly get blindsided with 20-top walk-ins when you least expect it.

As every hospitality pro knows, no matter how prepared you are, managing large parties can be tricky. But if you do it right, it can be a fast track to large tips.

So the next time a 20-top bachelorette party drops in and “forgot to make a reservation:” no need to hyperventilate! We’ve got the tips and tricks that can keep you sane throughout a large party — and hopefully help you reel in a well-deserved tip.

4 Tips for Staying Organized

When your 25+ top walks in, getting overwhelmed can lead you to drop the ball on service and hospitality because, hey — you’re just trying to get right right food, to the right person, as fast as possible. But your guests can pick up on when you’re frazzled or frustrated, which can impact their experience (as well as your tip).

Here are a few ways to stay organized and calm throughout service.

1. Get (a little more) familiar with your POS

Every POS system is different, but most have come quite a long way in terms of features and flexibility. There are likely bells and whistles on your POS that you might not use every day, but that can make managing large parties much more seamless.

So use all that tech to your advantage. Set aside time for some extra training or research to understand what your POS is capable of, so that it’s all muscle memory the next time you have a large group sitting in your section.

For example, here are just a few things you should know about your POS as it relates specifically to large parties:

Is there a max number of ways you can split a bill evenly?
How many checks can you create on each table?
How many ways can you split a single item?
Do you need manager permission to add auto-gratuity?

2. Assign seat numbers

The only way to stay sane when dealing with a large party is to assign seat numbers — and stick to them.

You should assign seat numbers starting with your first guest on the left and continue around the table moving counterclockwise. As you put in the first round of drink orders, your POS should allow you to assign items to a seat number. Even if guests move to different seats throughout the meal, stick to their original seat number.

Sure, it’s tedious — but these numbers will be your saving grace when someone asks you for another drink or when they want to split the check by family. No matter how in the weeds you are, take the time to add seat numbers. You’ll thank us later.

When they ask for 15 separate bills, you can just drop each seat number into a new check and print. No need to go back and ask, “who had the fish?”

3. Don’t trust your own memory

As a server, it’s normally a crowd-pleasing flex to take everyone’s order from memory. But when you’ve got 17 people depending on you to make grandma’s 97th birthday lunch a success: Pull out your server book.

Not only are you bound to forget something, but your guests may not feel entirely comfortable either. If they’re worried you’re going to forget they want their sauce on the side, they may be less inclined to ask questions about specials or which dishes are your favorites. And if guests feel like they have to stick to the basics, you’re missing out on all of your upselling opportunities.

Just for the night, don’t be a hero: write down everyone’s order!

4. Bring in some help

Depending on how many guests you have at one table, you might need more help than normal — and there’s no shame in that.

If you’re aware that a big party is on the books, coordinate with your team ahead of time. For example, see if you can have an assigned busser or bartender on call to help you keep drinks filled, tables clean, and guests happy.

Wowing Your Guests

To secure the huge tips that come with large parties, you’ll have to go above and beyond.

Be ready to make suggestions. Being knowledgeable about the menu always reflects well. Explain your specials in detail, offer drink pairings, and accommodate guests with special requests. This is your shot to upsell and increase the bill!

Keep the drinks flowing. No one wants an empty glass. Send bussers around with pitchers to top off waters, and always be ready to grab another round of cocktails.

Stay in contact with the kitchen. Give the chefs a heads up that you’re going to put in a large order so they can prepare accordingly. With more preparation, they’ll be able to get the whole table’s food out in a timely manner. No long waits for everyone to receive their food!

Pre-bus as much as possible. Keep the table neat and tidy, so they have rooms for multiple rounds of appetizers, drinks, and dessert.

Use your seat numbers. You shouldn’t have to serve entrees as if it’s an auction. Instead of announcing each dish to ask, “who had the burger?” you should be able to reference their seat number and pass each entree to the right guest. It’s a simple way to show your serving prowess (and speed up the serving process!).

Even with a crowd at your table, you can go above and beyond on service. Your guests will take notice and show their gratitude on the tip line (more on that later).

Splitting the Bill

You’ve made it through most of the craziness of a large party — but now it’s time to settle the bill. Before everyone closes out their tabs, you might have to navigate a few sticky situations.

Who’s paying?

It’s always awkward to stand next to the table while people fight over who’s taking care of the bill. Here’s what you can do to alleviate some tension:

If someone offers to pay early on in the meal, take them up on it. Go ahead and keep their card so you can run it before the arguments start.
When 3 different people want to pay for the meal, offer to split the bill evenly. They probably won’t take you up on it, but your suggestion should get one of the parties to acquiesce.
Ask how checks will be split at the beginning of the meal to avoid the awkward card dance at the end. You’ll also have an easier time splitting items if you know ahead of time!

To auto-grat or not to auto-grat

Do you want to make sure you get your full 20% tip after a big table runs you ragged? Or would you rather take the risk in hopes that you’ll get an even bigger tip?

If your restaurant has an auto-gratuity policy for large parties, some servers prefer to take the sure thing and hope that your guests feel inclined to give you an extra thanks on top of it. Most guests aren’t offended and even appreciate that they don’t have to do any math — but make sure that they’re expecting the service charge. A simple line like, “We have already included a 20% gratuity in accordance with our large party policy,” goes a long way.

When you have a really fun rapport with a table, it might be the right time to forgo the auto-grat and let your guests decide how much they’d like to thank you. Keep your guests in the know, too! Some may assume that you included gratuity and skip the tip line altogether.

Either way, steel yourself before you look at their final bill. You might be surprised when customers leave less than you expected, or you might be treated to a heavier-than-average tip.

Tipping out

After it’s all said and done, your manager may have a tip out policy for supporting bussers and bartenders who assist with large parties. Make sure you know what to expect to take home after tipping out your team.

And managers, Kickfin makes large party tip outs easy. Make sure that your event bartender gets their fair share of server tip outs, without spending hours with your calculator.

>>Learn more about Kickfin’s newest tip calculation features

Whether you’re hosting a graduation party or taking care of a corporate holiday dinner, be ready to handle it with the same care and attention you give to a two-top — and let the big tips roll in!