NextGen Casual: The “New” Restaurant Segment That’s Changing the Full-Service Game

If you don’t have a crystal ball, you need a Danny Klein.

Danny is the editorial director at Food New Media, and he’s got his finger on the pulse of every hospitality category and trend. He sat down with Kickfin to talk about “NextGen Casual” — an emerging industry segment that everyone in the restaurant biz should be watching. Read on to get the lowdown on NGC: what it is, why it is, and how it could impact other more established segments in 2022.

Let’s dive right in: What’s the background on NextGen Casual? Is it coming? Or is it already here?

I actually coined the term “NextGen Casual” somewhat recently, but the segment really started emerging about 4 or 5 years ago. It’s kind of a bucket for restaurants that don’t fit squarely into full service or fast casual. And there are a lot of them.

OK, so it’s a middle ground between FSR and fast casual?

In a way, yes. It’s really a segment of the FSR category.

The thing about full service is that, compared to quick service, it’s very nuanced. You’ve got your local Italian restaurant, and then you’ve got like, Applebee’s. Those are such completely different full-service experiences, and so many restaurants fall somewhere between the two ends of that spectrum. 

So we’re talking about this growing segment of full-service dining that’s inspired by, or even borrowing from, fast casual. What made fast casual so popular is that it showed consumers that they can get a convenient but high-quality experience, without spending too much money.

NextGen Casual is similar in that it’s accessible, adaptable, and there’s a heavy emphasis on quality — but again, it’s full service, not counter-service. 

What are the hallmarks of a NextGen Casual restaurant?

The criteria are still flexible, but NextGen Casual restaurants are essentially better food and service, with a more authentic experience, at a reasonable price point. 

The brands that fall into this category are relatively smaller full-service chains — what you might call micro-chains or emerging chains. They’re generally anywhere from 5-200 locations (although that’s not set in stone by any means). 

One of the most important and differentiating elements for NextGen Casual brands is that they’re looking to grow. Casual dining as a whole hasn’t grown much in almost 15 years when it was starting to retract because it was an overleveraged segment. But NextGen Casual restaurants want to expand.

In terms of food, NextGen Casual restaurants tend to be chef-driven. Menus are often seasonal, and they aren’t big. They’re simpler and more focused. There are different price points, too — there might be shareable plates or bar programs like happy hours or wine dinners. It allows you to access these concepts on your own terms.

At the most basic level, NextGen Casual is kind of breaking away from the negative elements of the chain experience that signals to someone that, you know, the food will be out of a freezer or it will all look the same. The overall experience is a step above what people have come to expect in a chain restaurant. One location might be different from the next — much less of a cookie-cutter vibe. 

And these brands often stand for something. They’re companies that consumers can align with. They make their mission or values clear when you walk through the door.

What are some brands that fall into the NGC bucket?

We made a list, and it’s in the hundreds. True Food Kitchen is a great example — you’re talking about a brand that lives by a very specific, purpose-driven ethos, which in their case is this anti-inflammatory food pyramid. Your typical casual dining chain was never going to do anything along those lines.

And also the True Food restaurants all look different depending on the city you’re in. There’s a sense that people will go into one and not realize there’s X amount of these across the country.

Another Broken Egg, Eggs Up Grill, Walk On’s, Black Bear Diner, Lazy Dog. First Watch is a little bit of a unicorn given how large they are, but they still live by the principles we’re talking about.

Is this movement having any impact on brands that fall into the traditional categories (FSR, fast casual, etc.)?

We’re definitely seeing the big-box restaurants trying to embrace some of what NextGen Casual stands for. Making their values more front-and-center. Pared down, seasonal menus. Chili’s cut 40% of their menu. They’re not trying to be all things to all people anymore.

It’s happening in fast food, too — like McDonald’s moving away from frozen beef. 

Why is it important to put a name on NextGen Casual?

By naming it, we’re giving these restaurants something to attach themselves to — a way that like-minded people and businesses can come together and learn from one another. We’re in the early stages of connecting people, but there is definitely a lot of enthusiasm. We’re getting brands coming to us saying, “Hey, this is us. We’re NextGen Casual.”

NextGen Casual restaurants also want the consumer to know what they’re doing. The work they’re putting in that might not be obvious — like better sourcing, for example — so they want consumers to understand the value there.

Obligatory “new year” question: What are the big industry trends that will gain momentum in 2022 — and does the NextGen Casual segment play into those?

We’re definitely seeing the big-box restaurants trying to embrace some of what NextGen Casual stands for. Making their values more front-and-center. Pared down, seasonal menus. Chili’s cut 40% of their menu. They’re not trying to be all things to all people anymore. It’s happening in fast food, too — like McDonald’s moving away from frozen beef. 

So at a high level, we’ll continue to see major chains improve their food quality, mission statements — and also the way they treat employees.

I think restaurants across the board will cater more to what the individual consumer wants. Loyalty programs, for example, have pretty much become table stakes for QSR. But the type of rewards are evolving away from a punch card. We’re seeing tiered rewards, so you can start to choose what you get — the restaurant isn’t just giving you a free cup of coffee. 

How can NextGen Casual restaurants officially “join the movement,” so to speak?

In 2022, we’ll be sending out a newsletter, growing our online community, and hosting events. The goal is to provide a forum for this segment, and especially to connect the thought leaders behind it. These are the people who are truly driving innovation across the whole hospitality industry. 

Want to learn more about NextGen Casual? Check out Danny’s article here, and sign up for the biweekly newsletter here.

You might also be interested in

We know how important same-day payments are for veterans of the service industry who are accustomed to quick cash — and we’re now seeing that same demand expand into other industries as well. 

Kickfin co-founder Justin Roberts joined MasterCard’s InConversation Webinar series to discuss why immediate payment disbursal is key for the restaurant industry and the gig economy as a whole.

Watch the webinar here or read our recap for the highlights: 

People live paycheck-to-paycheck

Not just some people are living paycheck to paycheck. Most people are. 

That’s right: around 64% of U.S. consumers are just getting by. Even more shocking, 51% of consumers who earn over six figures are still living paycheck to paycheck, despite their higher tax bracket. 

It’s a major reason why employees need access to their earnings sooner rather than later. The pressure of watching your bank account slowly drain in the two weeks between payday is putting a lot of pressure on people, leading to a much greater demand for instant payments than ever before. 

Instant payouts are now table stakes

A PYMNTS study found that people of all ages prefer to be paid out immediately, as well as some other interesting statistics:

  • When given the choice, 68% of respondents said they would opt for an instant pay out
  • 40% of gig workers surveyed were willing to pay a fee for an instant disbursement
  • 81% of respondents were willing to switch jobs to an employer that offers instant access to earned wages and tips

It’s safe to say instant payouts are becoming the expectation for today’s modern workforce. But not all instant payouts are created equal.

Consumers are much more likely to engage with an instant payout system if they aren’t required to share their bank account and routing numbers and can access funds with just their debit card credentials. Why? It’s faster, more convenient, and feels more secure. 

Instant payouts and tip management: a perfect use case.

Instant payout innovation has come at the perfect time for the restaurant industry, which is struggling more than ever with the hassles and cost of cash.

If you’re in the restaurant biz, then you know: Most consumers pay with credit cards these days, not cash. That means there’s rarely enough cash on hand to pay out tips at the end of a shift. But employees still want and need instant access to their tip earnings.

Enter: instant payouts. Offering employees the option to receive their tip earnings directly to their bank of choice, the second their shift ends, can go a long way in improving employee satisfaction and ensuring their financial security.

But instant payouts are more than a work perk for employees. The operational benefits for employers range from reduced administrative burden and significant time savings to stronger compliance and streamlined reporting.

Modernizing your tip management strategy: 5 best practices 

There are three key components to your tip management strategy: 

  • Tip pool policy: How are you divvying up tips among your staff? 
  • The payout method: How are you distributing those payments?
  • The systems and tech: What are you using to facilitate those payments?

Under the current circumstances, restaurant operators are under immense pressure to bring their tip management into the future. 

5 best practices for tip management 

Based on our experience working with restaurant operators across the country, we’ve found that these five practices are the perfect recipe for building a successful tip management system.  

  1. Determine the right model and method for your restaurant, based on your location and tech stack
  2. Get a written tip policy (and get it legally approved
  3. Solicit employee feedback in a structured way
  4. Leverage technology for efficiency, accuracy, and compliance
  5. Don’t over-complicate (but do over-communicate!)

Tip management solution must-haves

When seeking a new tip management solution, make sure you carefully vet each system to see if it really meets your needs, or if it’ll be just as frustrating as cash. Here are a few suggestions for what should be on your checklist: 

  • Instant payouts
  • Direct to bank of choice
  • Availability of employee funds
  • Payroll option 
  • Integrations 
  • Simple implementation + onboarding process 
  • Around-the-clock customer service 

Big emphasis on strong customer support teams. Restaurants and bars don’t have “typical” business hours, so neither should your tech support.

Bar Louie automates payouts with Kickfin 

In a recent case study, we took a deep dive into our partnership with Bar Louie, a chain with over 60 locations that took advantage of our new integration with Toast. They made the switch from cash payouts to Kickfin’s instant, direct-to-bank payouts and haven’t looked back.  

Two-minute tip-outs

Before Kickfin, managers spent an average of 45 minutes per shift working through Bar Louie’s complex tip out policy and counting cash. The tip pooling rules were important to them — it’s what makes the entire staff feel like they’re getting their fair share. 

Using the Kickfin0Toast integration, Bar Louie was able to automate the tip pool calculation process and send tips straight to employees in under two minutes – a potential annual savings of 15,000 labor hours across all locations.

>> See more customer success stories 

Do you want to see these kinds of cost-saving results at your business? Let’s talk. Get a demo of Kickfin and see why restaurant owners and employees alike trust us to manage their tips.

Kickfin’s best-in-class tip calculation tool has some exciting new bells and whistles.

If you’re already using Kickfin’s tip pool calculator, then you know how much time and hassle you’re saving by automating everything. (And if you’re not? Head over to our tip pooling software page to see how it works!)

As we partner with more restaurants to bring their tip management into the future, we’re continuing to innovate our product so we can address their biggest pain points.

In this case, that means enhancing our tip pooling features so you can auto-calculate tip amounts even for the most complex or unique tip pool or share policies.

Check out a few of our latest features that will make tip calculations easier than ever.

New Release: Splitting Large Party Tips 

If your restaurant often hosts large parties, you know that the tip share can get confusing. Say one server is taking care of a party of 40 with a bartender assigned to only make drinks for that party. Meanwhile, the server has a few other two-top tables that are getting drinks from the main service bar. At the end of the night, how do you ensure that the large-party bartender gets their fair share of the tip out (without spending an hour on your phone calculator)? 

Kickfin can now automate that process for you, alleviating questions from your event bartender and saving time and effort on the part of your managers. 

Seamless Integrations 

Kickfin is partnering with your POS system to integrate seamlessly with your existing restaurant tech. Already, we’re serving Toast customers through our integration — and your POS just might be up next. 

Kickfin integration users get access to new product features first, like our new tip-out transparency tool. Your employees can log into their Kickfin accounts and see exactly how their tips have been split between team members, offering them full transparency into your tip policy in action.

Manager Tips 

We’re always listening to feedback to improve the Kickfin experience, and this one goes out to all of our restaurant partners who asked us to streamline the manager tip reallocation process.

>>Learn more about managers & tipping laws

In most cases, managers are not allowed to earn tips since they are salaried employees. But we all know that managers often step in and take care of tables to help servers get out of the weeds. Well-meaning guests will most likely leave a tip, not knowing that the manager technically can’t accept them — so where does that money go?

Kickfin now features a default pool, where tips “paid” to a manager are automatically redistributed to tipped staff based on your restaurant’s tip policy. 

Improved Labor Data Accuracy

We all know how easy it is for an employee to forget to clock out after a long shift. And sure, they aren’t going to get paid for a 16-hour overnight shift, but when payday comes around, those extra hours create a nightmare for your payroll team. 

With Kickfin, all employees are required to be clocked out in order to finalize payments — so you’ll catch the labor data mistake long before your payroll team has to sort it out. 

Even Better Security 

We’re committed to protecting you and your employees’ hard-earned money, so we’re adding an extra layer of security for certain transactions. You can now enable double approval of payments that meet certain conditions:

  • First payment for new employees
  • Employees getting their first payout in X number of days
  • Employees receiving more than X payouts in a 24-hour period. 

With these extra guardrails in place, you can always be sure that the right money is going to the right person. Reach out to our support team to configure your custom security measures.

Using Kickfin is a win-win for operators, managers, and employees alike. Restaurateurs save on cash delivery and labor costs, managers shave hours off their workload, and servers have the same instant payment that they’re used to — without the hassle and uncertainty of cash. 

Want to learn more about Kickfin? Let us show you the ropes with a demo

You heard it here first: 2024 is the year of integrations. 

In an effort to make Kickfin even more user-friendly and adaptable for our partners, we’re working with restaurant tech leaders to integrate our tip management solution with their existing systems. 

First up — Toast! A trailblazer for cloud-based restaurant management technology, Toast is a favorite POS system for restaurants, food trucks, and bars. You probably know them best for being the first to create handheld POS devices, drastically changing the entire restaurant ecosystem. To make life easier for their customers, Toast partnered with Kickfin to create an integration that makes tip pooling, tip distribution, and calculation smoother. 

As restaurant tech innovators ourselves, this partnership is the perfect fit for Kickfin. 

Our goal at Kickfin is always to save time for managers, prevent loss for operators, and create more financial freedom for hospitality employees through pioneering technology that digitizes many of the analog processes that the restaurant industry is built on. 

As a member of the Toast Partner Ecosystem, we’ll be able to deliver our product to Toast customers and modernize their tip management systems with ease. Using technology that they’re already familiar with, Toast customers can reap the benefits of Kickfin with minimal ramp-up upon implementation.

“No two restaurants split tips the same way, but invariably, it takes too long and involves too much risk,”  said Justin Roberts, the co-CEO of Kickfin. “This integration allows for the utmost customization with a near-zero learning curve — truly the best of both worlds for restaurants that want to save time, reduce labor costs and make life easier for their team.”

And one of their partners is already enjoying the ROI with Kickfin. Bar Louie takes great pride in making tip distribution equitable for all of their employees, so they rely on a complex tip pooling system to ensure fair pay. Prior to using Kickfin, managers at each of their 60 locations spent 45 minutes at the end of every shift to make calculations and divvy out funds to all of their servers. Now, they’ve streamlined their tip-out process with Kickfin — and managers are doing the same work in less than a minute! That’s an annual average of 15,000 hours saved across their entire chain. 

>> Hear more Kickfin success stories

After implementing Kickfin, managers can spend their time on what matters most: delivering excellent customer service. That means more table touches, more support for your staff, and more time to focus on server training. 

With managers spending more time on the floor (instead of counting cash in the back), you’ll see better customer reviews, better service, and increased sales — all from digitizing your tip-outs with Kickfin.

We’re excited about our new partnership with Toast and the opportunity to make digital tipping a reality for their customers. For restaurants who aren’t using Toast, don’t worry! We look forward to providing similar integrations across the restaurant tech industry.  

Want to see these results for yourself? Find out how to become a Kickfin integration partner or check out a demo of our platform.

No growing pains here! 

We’re thrilled to announce that Inc. listed Kickfin in their list of the top 10 fastest growing companies in the Southwest. (In fact, we earned the #1 spot in the software category and were listed as #9 overall!) We’re honored to be included alongside innovative companies that are making a big difference in our region. 

Inc. measured Kickfin’s growth from 2020 to 2022 — which wasn’t an easy time for the restaurant industry, to say the least. In spite of the challenges posed by the pandemic, restaurant concepts across the country embraced Kickfin’s technology. 

As a group, the 2024 Inc. honorees averaged 136% growth and created 17,606 new jobs over a two-year period. Individually, Kickfin grew by a whopping 1,304% (yes, really!).

We want to recognize and thank both our amazing customers and the Kickfin team for being part of our success story and allowing us to be a part of theirs. 

Our Customers

For years, restaurants manually calculated and paid out cash tips — despite the increasing hassle and liability those old-school methods entail. It’s not because operators are tech-averse; there simply wasn’t a good way to automate the process that didn’t create new friction or require new workarounds. 

That’s precisely why we developed Kickfin. Of course, we’re proud of what we built and the team behind it (more on that below). But we owe a great deal of our success to the customers who trusted us enough to give Kickfin a shot — especially those early adopters who are now some of our longest-standing customers.

There’s a leap of faith involved when you partner with a vendor and layer in new technology, particularly when it impacts something as important and sensitive as how you pay your people.  We don’t take that lightly, and we are incredibly grateful for the opportunity to serve each and every customer who’s been on this journey with us.

>> Hear from our customers about their experiences with Kickfin

Our Team 

Every person on our team wholeheartedly believes in our mission and vision for the future. In short: we’re here to make the tip management process insanely easy for everyone so that paying out your people is (almost!) as great as getting paid. 

As backstory: Our co-founders, Brian and Justin, came up with the idea for Kickfin while dining out together and noticing that an armored car was dropping off cash. They asked why a restaurant would need a cash delivery when most patrons pay by card; the manager explained the cash was needed to pay out tips at the end of the shift. The inefficiency (and expense, and risk…) of that process was a lightbulb moment for Brian and Justin.

They set out to build a team who not only understood the problem, but could think critically and creatively about a solution — and bring it to life. 

From sales and marketing to product and support, every Kickfin employee has had a hand in the growth and success of our company, thanks to their passion for our purpose and their commitment to being best in class.

We’re proud of what we’ve achieved thus far, and we’re excited to continue collaborating with our customers, innovating on their behalf, and taking Kickfin to the next level together. Onward and upward!

See Kickfin in action!