Category: Restaurant Management

You’ve spent months crafting your restaurant brand, renovating your new space, installing kitchen equipment and dining room fixtures, hiring the perfect staff, and going through the process of getting your permits and licenses. You’ve ordered all of your food and bar supplies, and now, you’re officially ready to open.

But have you figured out how you’re going to open?

In the restaurant world, hosting a traditional grand opening is not just a way to announce to the public that you’re officially in business; it’s an important marketing opportunity that can create momentum from day one and set the tone for success. 

How “grand” should your opening be? Read on…

Restaurant grand opening objectives 

Before you start planning your restaurant grand opening event, think about your objective. What do you ultimately want to accomplish?

Some restaurateurs want a grand opening in every sense of the term. Their goal is to start their business off with a bang, which means generating a lot of buzz and fanfare — and getting as many people through the doors as possible. 

And that’s not a bad idea: the launch of a restaurant often is a newsworthy event in and of itself. That means it can be relatively easy to get (free) media coverage, which can be incredibly valuable for any new brand.

If your goal is to work out kinks and make sure you’re 100% ready to serve and delight customers, a traditional grand opening may not be for you. Instead, a soft opening allows you to launch quietly and optimize your operations before you start vying for customers’ attention. 

Some restaurants will simply open their doors to the public and give customers time to find their way in. Others may host a “friends and family” type gathering, where you can create a little buzz and a feeling of exclusivity without the pressure of full-fledged celebration. (Bonus: you can also solicit valuable feedback from trusted guests.)

All of that to say: before you start planning, know your goals!

Restaurant grand opening ideas and inspiration 

If you’ve determined that a true grand opening is right for you, you’ll need a strategy to attract your first patrons. Sure, you may get some people who drop in out of sheer curiosity, or passersby who are in the right place at the right time. But to get a meaningful crowd, give them a reason to come in. 

Here are a few restaurant grand opening ideas to hook your audience and draw them in: 

• Special pricing: A great way to bring in new customers is to run a promotion. Whether it’s a “buy one, get one free,” “free appetizer or dessert with purchase of meal,” or a discount off the entire bill, the bottom line is that people like free stuff. 

• Bring-a-friend deals: Fill up your tables faster by incentivizing your guests to bring friends and family with them and offering deals based on the size of the party. 

• Make it exclusive: Consider making your grand opening VIP-style. Why? Exclusivity makes people feel important (and it can create some intrigue among people who may not have made the list). Plus: if you’re intentional about your invitees, they can actually do your marketing for you. Members of the local media, influencers, community leaders and well-connected family and friends could all become valuable brand ambassadors, assuming they have an excellent experience in your restaurant. 

• Invite influencers: Even if you don’t do a VIP event, it’s still not a bad idea to invite any local influencers to your opening. That goes beyond reporters or journalists. Depending on where you live, there could be bloggers or social media influencers with large followings who can review your restaurant in exchange for a meal.  

• Swag: Again, everyone likes free stuff. Get your logo stamped on hats, T-shirts, koozies or cups and make sure no customer leaves empty handed. That way, everyone becomes a walking billboard for your brand.

• Live entertainment: There’s nothing like live music to really bring an event to life. If your venue allows it (and depending on the vibe of your restaurant), hire a popular local band, acoustic guitarist or even a DJ to enhance the mood of your restaurant grand opening. And if there’s room, set up a dance floor to make your event feel even more like a celebration. 

• COVID-friendly ideas: If you’re opening a restaurant in 2020 (or possibly 2021), Covid-19 is likely throwing you a curveball. It’s still possible to successfully celebrate the launch a restaurant, even during a pandemic. Of course, safety is a priority. If at all possible, utilize outdoor space. Encourage social distancing between different parties, and provide masks and sanitation stations. If you’re hoping to draw a big crowd but your space can’t safely support it, consider setting up a temporary take-out area — or even renting a food truck — that will allow you to serve larger numbers of people and expose them to your brand without exposing them to Covid.

Restaurant grand opening marketing: ways to get the word out 

So you’ve got a grand opening plan in place, and you’ve got an event that your guests can get excited about. Now, you need to make sure they know it’s happening.

If you’re running with a VIP event, then you can approach this like any other private event and send out personal invitations. (This may be worth doing for select guests, e.g. reporters and influencers, even if you’re doing something that’s open to the public.)

Your budget may dictate what kind of promotion you can do. Whether or not you can afford a big spend, take advantage of free social media platforms. Create profiles on Facebook, Twitter, and Instagram, make connections, and start posting. (You can find some marketing best practices in one of our previous blog posts.) 

While Instagram and Twitter are great for cross promotion, Facebook has event-specific tools that you can take advantage of. Create an event page through your restaurant’s Facebook page where you provide all the details, then invite locals. You can keep track of how many people are interested are planning to attend, and you can also sponsor event posts to increase your visibility in people’s Facebook feeds. (Learn how to set up an event page via this Facebook tutorial.)

Another low-budget tactic: run a small PR campaign. Create a press release and distribute it to local media. If you’ve never done it before, HubSpot offers a great tutorial on how to write a release. Here’s a basic template:

1. Headline – A short, punchy, attention-grabbing title consisting of no more than 8-10 words describing your event. This is the first thing your readers will see so it’s important that it draws them in so they will want to read more. 
2. Lead – This is your first paragraph that summarizes what your event will be. Make sure to answer the five W’s – Who, What, Where, When, and Why. 
3. Body – Here you’ll further elaborate on your event by specifying more about the details such as what kind of food will be served, if there will be any live performances, games or other fun activities. If there are any deals you’re offering that night, include those here as well. Be sure to include background on your restaurant and why you started it, and what your menu will be like. 
4. Publish date – Include the date you’d like your release to publish.
5. Boilerplate – This is a short description, usually a paragraph in length, that describes your restaurant, which makes it easier for the reporter to write about it. 
6. Contact information – Include your name, phone number and email, website address, and your restaurant name so it’s easy for the reporter to contact you for more information. 

(For more tips on writing a press release, and a free downloadable template, FirstSmallBusiness.com has you covered.) Once you have your release written, you’ll need to send it out to local media, including TV stations, newspapers, and radio. 

Another free promotional tactic:  create flyers and post them anywhere you can around town. Believe it or not, they can still be highly effective in our continually-evolving digital world. Here’s a little inspiration. 

If you’ve got a marketing budget, consider running sponsored posts and ads on Facebook, Instagram, Twitter and Google Ads. More traditional channels — like TV, radio, print and billboards — can also be highly effective for restaurants. (The downside is the time and costs required to produce those ads, and unlike digital ads, it’s hard to track and measure effectiveness.)

Keep your eye on the prize

Planning a restaurant grand opening is a lot of hard work. But if it’s well-executed, you’ll see swift ROI in the form of a packed house, plenty of positive publicity, and a lot of happy customers who can’t wait to return again soon. 

If you’re starting up your own restaurant, bar, brewery, or event space and you plan on serving alcohol, you’re going to need a liquor license. It doesn’t matter the state where your business will be located: it’s always illegal to serve alcohol without a proper license. 

But getting a liquor license can be difficult and time-consuming. And once you have one, you can lose it if you violate state guidelines, whether it’s over-serving your customers, serving minors, selling alcohol during restricted time frames, or disorderly conduct in your establishment. And now with Covid-19 in the picture, state liquor authorities are temporarily revoking liquor licenses from restaurants and bars violating mandated health and safety protocols related to the pandemic.

Here’s everything you need to know about getting a liquor license in 2020: what it is, how much it costs, and what to expect from the process. 

What is a liquor license?

A liquor license makes it legal for your establishment to sell alcohol. Liquor licenses are issued by the state in which your business operates, as different states have different regulations relating to alcohol sales. Requiring restaurants and bars to obtain a liquor license makes it possible for the state and municipal government to enforce their alcohol policies.

What kind of liquor license do I need?

The type of license you need depends on how you sell or serve alcohol. The two primary “categories” are on-license and off-license.

• On-license: This is for businesses that are selling or serving alcohol to be consumed on-premises. (Also called on-premise or on-sale licenses.) This is the type of license that a restaurant or bar needs to obtain.
• Off-license: Specifically for businesses selling alcohol to be consumed elsewhere. Liquor stores, wine shops, and grocery and convenience stores are all examples of businesses that sell alcohol for “carry-out,” requiring an off-license.

There are several types of on-licenses that restaurants and bars may need to apply for, depending on the type of alcohol you’re serving and the manner in which you’re serving it. A few common examples:

• Restaurant liquor license: This is generally known as the “all liquor license” because it allows a business to serve all types of alcohol
• Beer and wine liquor license: Unlike the “all liquor license,” a beer and wine liquor license doesn’t permit you to sell stronger spirits.
• Tavern liquor license: This is commonly used for restaurants that serve both food and alcohol but have at least 50% of sales generated solely from liquor. 
• Server license: Some jurisdictions require individual servers to apply for a server license in addition to a liquor license. Any staff serving alcohol of any kind must take a liquor class prior to getting this license, which educates them on the kinds of alcohol there is, the legal amounts in which to serve it according to the state, and DUI and DWI laws. 

How much does a liquor license cost?

How much a liquor license costs depends on the state you’re operating in and the type of license you’re applying for. The range can be anywhere from $50 to more than $300,000. The average, however, is around $1,400. 

Keep in mind that you might be expected to pay additional processing fees depending on your local regulations. Some states have Liquor License Quotas, which means that only a certain number of licenses can be in use at the same time, depending on the population of the area. If that’s the case, then a new liquor license can be more expensive due to limited supplies. 

How do I apply for a liquor license? 

Applying for and obtaining a liquor license is a bit of process. There are a number of steps you have to take (and hoops you have to jump through) not only to get your license, but to maintain it.

• Know your state’s liquor laws 

Before you can apply for a liquor license, you have to know what you’re applying for. Remember, there are different licenses available depending on what kind of establishment you’re opening: a restaurant, a tavern or bar, or a liquor store. Also be sure to brush up on any additional requirements your city or county may have in place. You can consult your local Alcohol Beverage Control (ABC) board for this information, or you can check with your state’s alcohol or liquor agency.

• Get all of your business permits

Before you apply for your liquor license, check to see what kinds of permits you’ll need for your application. Here again, your local ABC board can be a great resource. Check their website to see which ones you’ll need. (Once you have them, keep all of the paperwork secure and on-hand, as you’ll most likely have to present it.)

• Apply with your local ABC board

Once you’re familiar with your local laws and know the type of license you’ll need, then it’s time to apply with ABC board in your area. You can do so in person, or in some cases, you may be able to apply online. 

• Defend your proposal 

You might need to defend your case as to why you want to sell alcohol in a public hearing if a member of your local community protests your application. 

• Renew your liquor license and permits

Applying for a liquor license isn’t just a one-time thing. Expect to renew your license and permits every one to three years. And keep in mind: if you’re found to be in violation of liquor laws, you could have your license suspended or revoked altogether. 

How long does it take to get a liquor license?

Like we said: getting your liquor license is a process. In some cases, expect to wait weeks or even months for your application to be processed and approved. The standard waiting time to hear back from your local ABC board is up to six months.  If you live in a state with quotas, it can take longer, as you’ll have to wait for another business to forfeit theirs (or you can try to buy one on the secondary market).

So if you know you want the option to sell or serve alcohol, our advice is apply for your license as soon as you can in your startup process.

Liquor licenses: worth the hassle?

Getting your liquor license requires a lot of patience and planning — and it can be a financial investment, too. Beyond obtaining the license itself, there are other costs that go into serving alcohol, like equipment, server training, building out a drink menu, etc.

For bars, obviously, getting a liquor license is a no-brainer; for other establishments, you’ve got to decide whether it’s worth the hassle on and cost on the front end as well as the effort to maintain it. Take into account your location, hours, menu, and customer base/demographic. For example, a family or kid-focused establishment may choose not to serve alcohol. The same goes for restaurants that operate only on weekdays, during regular business hours — like breakfast spots, or cafes and coffeehouses catering to working professionals.

But many customers expect alcohol as an option, especially if your restaurant operates on evenings and weekends, or if your menu lends itself to alcohol pairings. It’s also important to note that alcohol sales generally have higher margins than food sales, so financially speaking, a liquor license is often worth the up-front hassle. 

Bottom line: before pursuing a liquor license, be sure that serving alcohol in your establishment is actually going to benefit your business. If you decide to move forward, don’t be intimidated by the process. Simply do your research on the front-end: determine the licenses you need, learn about the regulations that apply, and understand the associated costs and timeline. 

(Need help staffing your bar? Read our tips for hiring a bar manager here!)

Now that restaurants have reopened and are learning to co-exist with Covid-19, there’s yet another threat looming on the horizon: cold weather. 

Many restaurants have restricted indoor seating to somewhere between 25% to 50% capacity. To make up for that reduced capacity, wherever possible, they’ve expanded outdoor seating options. That’s worked out well amid balmy spring and summer temps, and even as we head into crisp autumn days, patios mostly remain open.

But the clock is ticking. Winter will be here soon (and in some cases, it’s already arrived — we’re looking at you, Denver). And this year, it’s coming with a side of impending doom for many restaurant owners, especially in states that experience regular snowfall and freezing temperatures.

In a recent Chicago Tribune story, Michael Roper, owner of the HopLeaf Bar, says, “We’re in terror of it. The patio represents most of our business right now.”

In Massachusetts, one in five restaurants have permanently closed since the beginning of the pandemic in March, according to the Boston Herald. And though most restaurants that are still open can stretch their outdoor seating into the early fall, the state will ban that option in November due to extreme temperatures. 

Suffice it to say: for a lot of establishments across the country, everything’s about to change all over again. The good news is that you can anticipate and manage the circumstances. If you’re operating a restaurant in an area where seasonal change is going to impact your current setup: here are three things you should be doing right now.

1. Make a (new) plan

We get it: you probably feel like you’re finally getting the hang of this whole operating-a-restaurant-in-a-pandemic thing. Just when you’ve perfected your Covid-19 contingency plan, it’s time to go back to the drawing board.

But if 2020 has taught us anything, it’s that restaurants must be nimble to survive. By and large, the industry has risen to that challenge — quite admirably! — over the past seven months. And fortunately, seasonal change is less of a curveball because we know it’s coming, and we can prepare for it. Here are a few ways to shore up and “winterize” your current Covid-19 setup.

• Evaluate everything. Take a step back and review the policies and procedures that you’ve put in place since March. Are they still necessary? Are your employees adhering to them? How will the winter months impact their feasibility or effectiveness?
• Ask for feedback. Hopefully you’ve been in constant communication with your team all along, but now is a great time to solicit input from your team. Talk to them: ask them what they believe has been going well in terms of the changes you’ve made, and what has been challenging or confusing. (If you’re worried about putting people on the spot, you can also gather feedback through a simple survey with anonymous responses.) 
• Do your research. As we mentioned above, some states are already putting new rules in place regarding seasonal change. Be sure you’re tuned in to any upcoming regulatory shifts by following legitimate, credible news outlets and industry publications at both a local and national level. 
• Assess your physical space. Outdoor seating has been a lifesaver for restaurants, but it’s going to be a whole lot trickier if temps start to fall in your area. Be realistic about the safety and comfort level of your patrons, and plan accordingly. Your course of action depends on the climate you’re in, the layout of your restaurant, and your budget. It may make sense to invest in outdoor heaters or to explore ways to partially enclose patios and porches. If outdoor dining really isn’t an option, think through ways to maximize indoor dining capacity — like installing plexiglass dividers between booths and tables. 

Don’t get complacent with your cleaning and sanitation procedures. While it’s best to avoid over-the-top stockpiling, make sure you’ve got a “responsible” surplus of soap, hand sanitizer, toilet paper, cleaning supplies, and other items that may be susceptible to shortages. 

2. Tighten your purse strings

Whether your bottom line is hurting or business is booming, the reality is that no one is out of the woods yet. 

When it comes to managing expenses and budgeting, savvy restaurateurs are continuing to be very discerning as we move into the colder months. In addition to the impact cold weather could have on your operations (e.g., further reducing seating capacity), it’s also more conducive to the spread of germs. Not only do we still have Covid to worry about; we’re now coming up on flu and cold season, and no one really knows how bad it could get. Unfortunately, that means we can’t rule out another shutdown. 

So for most restaurants, now isn’t the time for risk taking. Instead, it’s prudent to remove as many variables as possible. That may mean putting off scheduled expansions or renovations, or temporarily cutting back your operating hours.

Many restaurants have uncovered savings and efficiencies by streamlining their menu. For example, Boston-area HIghland Kitchen reduced its offerings and changed its focus to fried-chicken tenders and sandwiches, along with tiki cocktails — all to-go. (They also cut back on the days and hours they’re open.) Making strategic menu changes gives you the opportunity to focus on higher-margin items, reduce supply/inventory costs, and/or to make your back-of-house more efficient. 

3. Get creative

If there was ever a time to think outside the box, now is it. Here are a few ideas to manage the “winter edition” of Covid-19.

• Offer cold-weather items (think: blankets, gloves, beanies) for guests to use while dining outside. You could tap into your marketing budget and brand these items, making them a giveaway. Or you can allow guests to borrow them — but you’ll need to ensure you’ve got proper cleaning procedures in place (and be sure you’ve communicated those to your guests).
• Invest in outdoor heaters, igloos or winterized tents. (Remember, you’ll still need to adhere to social distancing between parties, especially if you’re creating enclosed spaces.)
• Create a large outdoor fire pit surrounded by (socially distanced) seating.
• Take advantage of your parking lot by converting a portion of it into a covered/heated patio space.
• Reimagine your layout. Eating a full meal in chilly temperatures isn’t ideal, but your patrons may be open to enjoying a pre-meal cocktail outside. Consider setting up a (heated) outdoor bar area — even better if you can make it feel festive with fall or holiday decor. You’ll free up indoor dining space at your regular bar area, and you’ll provide extra (safe) space for diners to hang out while they’re waiting to be seated.

Change is here to stay

No one has a crystal ball, but we’re confident this Q4 will be unlike any other. (Let’s be honest: that’s pretty much been the theme of 2020.)

The silver lining here is that we’ve got a little time, and a lot of fresh experience, on our side. The hospitality industry has already been blindsided by a pandemic and upended by an unforeseeable shutdown; we can prepare for the worst because — well, we know what the “worst” looks like. 

So as you look ahead to the coming months, keep doing what you’ve been doing: stay nimble. Anticipate every outcome. Collaborate with your peers and, yes, your competitors.

And most importantly, continue to put the health and safety of your people and your patrons ahead of everything else. 

There are a lot of factors that can make or break a restaurant: quality of food, atmosphere and ambience, level of service. Because they’re so important, these are areas where restaurant owners spend a good deal of time, energy and resources on a daily basis. 

Now more than ever, restaurant cleanliness should be at the top of that priority list. Granted, it’s not the most fun or exciting aspect of restaurant operations; few people go into the business with a dream of opening “the cleanest restaurant, ever!”. But restaurant sanitation, or lack thereof, can have a direct impact on your restaurant’s success — especially in 2020, where we find ourselves in the midst of a pandemic.

Following the initial shutdown, most restaurants have reopened in some capacity, but they’re operating with more stringent sanitation standards. Some have been put in place by their respective cities or states, while others are self-imposed by the restaurant owners themselves for the well-being of their people and patrons. 

If your own cleaning policies and procedures could use some attention, read on for ways to maintain a restaurant that puts the health of your people and patrons first. 

How Maintaining a Clean Restaurant Impacts Your Bottom Line

Even in pre-pandemic times, choosing not to adhere to the cleaning guidelines established by the CDC could cost restaurants their business.

Whether you’re not properly cleaning or maintaining your physical space, sanitizing dishes, storing food, washing hands — there are very real and even dangerous consequences that can result from ignorance or negligence.

The biggest risk you run is harming the health of your employees or customers. But even if no one gets sick, violating the health code can put you in legal hot water. And you also have your reputation at stake. In the hospitality industry, where word of mouth is a key marketing channel, you certainly don’t want to become an establishment that’s known for poor sanitation. 

Of course, the pandemic adds another layer to all of this. The general public is experiencing quarantine fatigue — many people are more than ready to get out of the house — but they’re also fearful of the potential for viral transmission. Demonstrating and communicating a commitment to sanitation and safety can go a long way in making people feel comfortable in your space once again.

It’s not just for the sake of optics, though. We’re still learning about COVID-19, but there’s no doubt that it’s fairly contagious. It behooves restaurant owners to mitigate the spread of the virus so that they can reduce the risk of an outbreak in their establishment. If your team gets sick, not only will you have to operate short-staffed, but you’ll also potentially scare away diners who don’t want to catch the virus themselves.

Your 2020 restaurant cleaning checklist 

COVID has changed the way we look at cleaning procedures. As a restaurant owner, it’s important to be explicit about your sanitation standards, so your staff understands what’s expected of them, and your customers feel safe inside your space. 

Let’s delve further into ways you can ensure proper restaurant cleaning procedures. Consider this your essential 2020 restaurant cleaning list!

Front of house cleaning checklist: pandemic edition

While making sure you’re following all restaurant cleaning procedures throughout your space, there is an added element you need to keep in mind when it comes to your restaurant front of the house cleaning checklist: reassuring your customers they are safe eating in your restaurant. 

This means it’s important for them to see your staff practicing food safety and implementing proper restaurant cleaning procedures, following all recommended best practices from the CDC, EPA, and the FDA. Be prepared to answer questions around your procedures — or consider being proactive and posting signage that helps customers understand the measures you’re taking. 

High touch areas

When it comes to your restaurant front of house cleaning checklist, staff should focus on disinfecting all high-touch areas, including:

• Door knobs, handles and push plates
• Railings
• Light and air control switches
• Faucets
• Non-food countertops
• Guest tables, chairs and benches 
• Restrooms
• Registers
• Counters and bar surface
• Pens
• Check presenters
• Guest pagers

Cleaning and disinfecting should be done as often as possible, not just one or twice a day, but every 30 minutes to an hour. For places where customers sit, this should be done in between guests. 

Keep in mind: there’s a difference between disinfecting and sanitizing. Disinfecting with one of these EPA-approved disinfectants against COVID removes more germs than sanitizing, making it more effective in killing pathogens. But disinfectants are typically not safe around food, so these spaces must be rinsed and dried after the solution has had enough time to properly disinfect, which can take up to a couple of minutes. While sanitizing is easier and faster, it’s just not as effective as disinfecting. 

And don’t neglect your outdoor spaces. Open air and sunshine aren’t quite as conducive to germs, but that doesn’t mean your patio is risk-free. Your staff should adhere to the same cleaning protocols for indoor and outdoor dining.

Low touch areas

Low-touch areas should also be cleaned and well-maintained, but may not require frequent disinfecting. 

• Dust shelves, ceiling fans, artwork, blinds, window sills and baseboards 
• Vacuum and clean upholstered furniture; spot clean or shampoo as necessary
• Sweep and mop hard-surface floors
• Vacuum carpeting, rugs and mats; spot clean stains as quickly as possible
• Clean all air vents and replace filters regularly

Restaurant Cleaning in 2020: Don’t Be Complacent

If the pandemic has taught us anything, it’s that we should double down on our restaurant cleaning procedures for the foreseeable future. 

It may require extra time, energy and attention to detail from your staff — so be sure you’re setting clear expectations and keeping your people aligned. If you haven’t already, look into contactless technology that can digitize processes and workflows, so that there are fewer physical interactions and touch points. 

For more restaurant cleaning resources, check out: 

1. COVID-19 Cleaning and Disinfection for Human-Touch Surfaces by the Food Industry Association
2. COVID-19 Cleaning & Sanitizing Guidelines for Restaurants & Food Service
3. The FDA’s Best Practices for Retail Food Stores, Restaurants, and Food Pick-up/Delivery Services During the COVID-19 Pandemic

In 2020, if you’re not leveraging social media marketing for your restaurant, you’re missing out on an important tool to promote your business and an excellent way to open up communication with your customers. 

While traditional advertising will always have its place, restaurants that use social media marketing have access to a much less expensive and much more direct way to reach audiences. In other words, there’s no reason not to do it.

With that being said, a lot of restaurants aren’t using social media, or they’re not using it to its fullest potential. If you’re in that boat, read on for the what, why and how of leveraging social media marketing for your restaurant or bar. 

Why is social media relevant to restaurants?

According to QSR Magazine, 89 percent of U.S. diners have at least one social media account, 36 percent of them follow restaurants on social media and 39 percent of them use it to help them decide where to eat when dining out.

That means that, here in 2020, having an online presence is much more than maintaining a website. Sure, your site is a great way to enhance your discoverability, but it doesn’t provide much of an opportunity for interaction. 

And therein lies the key benefit of social media: the right platform(s) will allow people to not only discover your brand, but to engage with it — and assuming you make the experience a positive one, that can be an incredibly effective way to draw in new (loyal) customers.

Another great thing about social media is that it costs nothing to get started. Should you choose to put a spend behind your content (which isn’t a bad idea, especially as you’re trying to grow your following), it doesn’t take a big budget to launch an effective paid social campaign. Plus, targeting your key geographies and demographics is easy on platforms like Facebook or Instagram. And unlike print, television, radio and billboards, you can easily measure the effectiveness of your campaigns.

6 steps to creating a social media marketing plan for your restaurant

Before you start creating social media accounts and randomly posting content, you need a restaurant social media marketing plan. Here are 6 steps to creating and executing the right social media marketing strategy for your restaurant or bar.

1. Choose the right platforms 

Trying to decide which social media platforms to use for your restaurant social media marketing can be overwhelming. There are more than 75 different social media platforms, from Tumblr and WhatsApp to LinkedIn, Snapchat and Pinterest. You don’t need to maintain an account on every single one.

When trying to choose the right platform, consider your ideal customer and where they’re likely spending their time.

Here’s a quick rundown of the top three platforms restaurants tend to use. 

Facebook: While Facebook has started skewing toward a slightly older demographic, most restaurants would be wise to maintain a company page for their restaurant, at the very least. Facebook is a great option for restaurants and bars that may not have the time or resources to get a website up and running. On your company page, you can post hours, address, contact information, links to menus, and of course regular content and updates for your followers. 

If you’ve got a budget to work with (even if it’s small), Facebook ads are a great way for restaurants to geo-target their audience. Facebook ads allow you to advertise to people in specific ZIP codes, so you won’t waste your marketing budget advertising to people who likely won’t be visiting your restaurant. You can use other criteria to target your audience, too — like age or income level. If you use Facebook, make sure you take advantage of Facebook Business, which has a whole range of advertising capabilities. 

Instagram: With more than a billion users, Instagram was created to tell stories through beautiful images. And what better way to promote your food, friendly staff, or hip dining space?

While this is subject to change, Instagram currently seems to offer some common ground in terms of demographics: Gen Z, millennials, Gen X and even Baby Boomers are all active on the platform. Here again, if you’ve got a budget, you can run paid Instagram campaigns in tandem with your Facebook ads.

Twitter: Twitter is less image-focused than Facebook and Instagram, but it’s a go-to choice when it comes to real-time interaction between users. Restaurants that leverage Twitter often use it to address questions and complaints, or to keep their audience updated on their latest specials and deals. 

2. Select a social media manager  

You may be thinking, “I don’t have the time nor the staff to manage this!” And you may be right.

That’s why a lot of restaurants designate a point person to manage their social media marketing. Not only does that ensure that it actually gets done; it also will help to maintain brand consistency and alignment.

Depending on your budget and the scale of your campaign, you may choose to have an existing employee or manager run your social media marketing. Or it may make sense to hire an in-house marketer who can handle social media along with other marketing needs. Some restaurants leverage agencies that do this work day-in and day-out — which makes sense if you’re planning to make a sizable spend or if you want to constantly be testing and optimizing your campaigns. Another lower-cost option is to look for a freelancer or even an intern; college-aged people, for example, tend to be pretty tech-savvy and are more likely to be familiar with multiple social platforms. 

When it comes to choosing the online face of your restaurant, you want the person or agency to check a few boxes:

Communication skills: Your social media point person doesn’t have to be a novelist, but they need to have solid writing skills, and they should be able to present content (text and images) in a way that’s engaging and on-brand. Which brings us to our next point…

Familiarity with your business and brand: This is more than knowing your menu, hours, and policies (although that’s important, too). They should also be able to capture the personality of your restaurant. A fine dining establishment isn’t going to be posting the same content as a dive bar.  

Experience with key platforms: The person running your social media marketing should have, at the very least, personal experience with the platforms you’re using. Ideally, they’ll also have experience running a business page or account. 

Emphasis on data: A key advantage of social media marketing for restaurants is the ability to measure effectiveness. You should expect regular reporting on metrics that show growth in followers and engagement over time.

Accountability: Whoever has the keys to your social media platforms needs to be 100% trustworthy. Make sure everyone is clear on what’s acceptable and what’s not when it comes to posting — because as we all know, what happens on the internet stays on the internet. You don’t want to go viral for the wrong reasons!

3. Create guidelines

Social media is an extension of your restaurant, which means that anything you post online will need to meet and maintain your brand guidelines and image. To ensure your point person is able to do this properly, create specific guidelines that codify the tone, voice and visual elements of your brand. It helps to provide consistency in messaging and extends the personality you want your restaurant to portray. For guidance, here are three great resources:

How to Create Social Media Brand Guidelines

Building Your Restaurant’s Social Media Presence

5 Steps to Create a Social Media Style Guide for Your Brand

4. Implement a social media calendar

Set up a social media calendar to keep you consistent in your posting and plan ahead so you can align your social media posts with upcoming specials and events. Hubspot provides 10 different calendar templates and tools to help you create a well-organized social media calendar. 

5. Leverage automation tools

Save time by taking advantage of automation tools like Hootsuite, Buffer, and Sprout Social to schedule your posts ahead of time. But social media automation doesn’t stop there. Use chatbots to automatically reply to customers online when you’re not able to. And utilize social listening tools like Hubspot (Hootsuite and Sprout Social also offer this function) to monitor any online interactions with your social media accounts. 

6. Utilize user-generated content

User-generated content, or USG, includes photos, tweets, and other social media posts created by your followers that highlight things like the quality of service, your food and beverages, or other aspects of your restaurant. 

USG is essentially free advertising for you because your patrons are posting about their positive experiences at your establishment. You can then repost that content from your own account, as long as you credit the original author of the post. It’s a great way to connect with your audience and allow them to hear from their peers about why your place is so special. Here’s a great guide on how you can encourage your followers to create USG that you can use for your benefit. 

Bottom line: Creating a social media plan for your restaurant doesn’t have to be time-consuming or expensive. Once you’ve got a plan in place and your accounts are set up, it’s all about being consistent and authentic with your content — and, of course, letting data be your guide. If you’re not seeing the impact you hoped for, reassess and refine your plan as you go.

As a restaurant owner or operator, you know your employees’ financial security depends heavily on their tips. 

According to the National Employment Law Project, the average hourly earnings from tips account for almost 60% of wait staff earnings, and 54% of bartenders’ earnings. On a monthly basis, this amounts to just under $900 a month, which is typically more than what most of the floor staff receives through their hourly wage. 

But too often, restaurants and other service industry providers aren’t instantly tipping out employees — or they think they’re tipping out their employees instantly, but it’s not quite as instant as it seems.

Here’s what every restaurant owner needs to know about instant employee tip payments: what they are, why they matter, and how to choose the best method for your team. 

What does it mean to instantly tip out employees?

Instantly tipping out employees means just that: you’re giving your wait staff, bartenders, and other restaurant employees real-time access to the tips they earned during their shifts. 

There are three primary ways that employers can pay out tips:

1. Payroll tip payout
2. Cash tip payouts
3. Digital tip payouts 

Of those three options, payroll clearly does not fall into the instant tip payment category. Employees who are tipped out on payroll don’t receive any earnings (gratuities or hourly wages) until they receive their paycheck.

Cash and digital tip payments qualify as instant tip payments in theory. But the reality is that employees often still have to wait for their earnings.

Digital tip payouts

In our book, “instant” means your employees get real-time access to their funds using a digital tipping platform. But not every digital tipping platform is created equal.

If you’re counting paycards as “instant,” — well, that’s not exactly the case. Employees who receive tips on paycards can have a hard time actually getting access to their funds. Paycards aren’t accepted at many ATMs or retail locations, and transferring funds to the bank can take days. (On top of that, paycards often come with predatory fees.) 

Cash tip payouts

Even for restaurants that tip out in cash, it’s often just the closers who get their cash tips at the end of their shift. Everyone else has to make a trip back to the restaurant to pick up their cash (or wait until their next shift).

Another important point: paying out cash tips is never really instant on the employer’s side. That’s because (if you’re not automating your cash flow), your managers are essentially playing the role of a bank teller. From bank runs to counting and recounting cash to distribution — not to mention handling inevitable tip disputes — cash takes a whole lot of time.

Bottom line: there’s only one real way to pay out tips instantly, and that’s by completely automating the tip out process.

Why is it important to use an instant employee tip payment platform?

When restaurants choose to use an instant employee tip payment solution, everyone wins. That’s because:

1. Employees want (and deserve) it: With Covid in play, employees need instant access to their earnings now more than ever. The economy is shaky and jobs aren’t as secure as they once were; many restaurants are continuing to cut back shifts. Employees can’t afford to wait for payroll to roll around, or for their paycard funds to transfer to their bank.
2. It saves time: Again, while cash can be instant for employees, it’s never instant for employers. With credit card transactions on the rise, there’s less cash on hand to tip out, so managers are making more bank runs than they already were — and that takes even longer in a pandemic, when many bank branches are closed or open by appointment only. Then there’s the counting, distribution and inevitable tip disputes that eat up hours every week.
3. You’ll cut costs: Saving time means increasing efficiency and reducing labor costs. When employees aren’t waiting around on the clock for their earnings, shift after shift — that adds up. Plus, managers get time back in their week when they’re not running to the bank on a daily basis.
4. You’ll stay competitive: In our gig economy, employees are apt to look elsewhere for employment if they’re not getting paid in real time. 
5. There’s complete transparency: When employees wait days or weeks for earnings, it minimizes visibility and sets the stage for tip disputes.

What are the options for instant tip payments?

To recap: payroll isn’t instant (no surprise there), and paycards can appear to be instant — but they’re not.

That leaves you with two options for instantly tipping out your employees:  

• Cash: It may seem like there’s nothing quite as real-time as handing someone an envelope of cash. But for employers, cash isn’t instant — especially during a pandemic. (And as we’ve discussed previously, there are a whole lot of time and financial costs associated with using cash.) 

• Kickfin: Kickfin is the only way to truly pay out tips in a way that’s instant for both employees and employers. Tips are automatically transferred directly into employees’ bank accounts, the second the shift ends, 24/7/365.

Ready to try us out? Get a Kickfin demo today!

In 2019, four major restaurant chains—Krystal, Moe’s, McAlister’s Deli, and Schlotzky’s—were hacked. Four million of their customers’ credit and debit card information was being bought and sold in an underground cybercrime marketplace, according to an article published by KrebsOnSecurity.  

It’s no wonder The Ascent claims that last year was the worst year in history for identity theft reports, marking an increase for the second year in a row. Data breaches play a huge role in this alarming trend. 

As a restaurant owner, you’re probably familiar with restaurant PCI compliance — and if you find it confusing, you’re not alone. But it’s important that you understand the basics for the sake of your restaurant’s security and your customer’s safety — especially with the increase in digital transactions due to the pandemic. 

What is PCI compliance?

Back in 2004, payment fraud was on the rise. To combat this growing problem, credit card industry leaders such as Mastercard, Discover, American Express, and Visa, along with the Japan Credit Bureau, brainstormed ways to help protect their cardholders against identity fraud. They introduced PCI DSS 1.0 in December of that year, which required all merchants that accept credit cards to comply with this new set of standards. 

Otherwise known as Payment Card Industry Data Security Standards Compliance, or PCI Compliance, these standards have been updated over the years to conform to industry trends and emerging technology. PCI compliance protects all businesses that process credit card information and the customers that patronize them from data breaches and identity theft. 

Why does PCI compliance matter for restaurants and bars?

You’re well aware that providing amazing food, an exceptional guest experience, great ambiance, and top-notch service is part of why customers keep coming back to your establishment. But if customers don’t feel safe using their debit or credit cards due to potential theft, then that tarnishes your hard-won reputation as a trusted and reliable restaurant of choice. 

As a restaurant owner, you’re responsible for your customers’ debit and credit card information the moment it’s swiped into your system. PCI compliance ensures that this info is protected at all times. If your restaurant is not in compliance, it could result in high fees from banks, credit card companies, and other merchants. On average, a data breach can cost a business an estimated $3.92 million, according to IBM, which would hurt a large-chain restaurant significantly and force closure, undoubtedly, for owners of smaller chains or neighborhood restaurants and bars. The best thing you can do is to closely follow all restaurant PCI compliance guidelines. 

PCI compliance requirements

There are 12 PCI compliance requirements you need to implement to ensure your restaurant is protected from credit and debit card theft. To stay compliant you should: 

1. Install and maintain a firewall configuration to protect cardholder data
2. Protect stored cardholder data
3. Do not use vendor-supplied defaults for system passwords and other security parameters
4. Encrypt transmission of cardholder data across open, public networks
5. Use and regularly update anti-virus software on all systems commonly affected by malware
6. Develop and maintain secure systems and applications
7. Restrict access to cardholder data by business need-to-know
8. Assign a unique ID to each person with computer access
9. Restrict physical access to cardholder data
10. Track and monitor all access to network resources and cardholder data
11. Conduct vulnerability scans and penetrations tests
12. Maintain a policy that addresses information security

Making your restaurant PCI compliant

The 12 steps above may seem daunting. To help with this process, reach out to your credit card processors, as they most likely have tools to help you become compliant. But be aware that while credit card processors claim their hardware and software tools are PCI compliant, this doesn’t mean your restaurant will be in the clear. It’s your responsibility to make sure you are maintaining a fully-compliant environment as well as using a compliant processor. 

In the case your credit card processor doesn’t provide the tools you need to become PCI compliant, Level 4 merchants, which is what you most likely fall under, can establish compliance through a self-assessment questionnaire (SAQ). There are a number of different SAQs you can use, so use this guide to help you find the right one for your restaurant. 

After you’ve found the correct SAQ version to use, complete it and then do these steps to establish restaurant PCI compliance: 

1. Complete a vulnerability scan with a PCI Approved Scanning Vendor (ASV), which is an organization with a set of security services and tools to conduct vulnerability scans that validate PCI compliance. Here is a list of approved ASVs. 
2. Submit your SAQ to the bank you use for your restaurant. 

From there, you’ll simply wait to hear back if you’ve been certified PCI compliant, which can take a few weeks. 

Keeping your restaurant PCI compliant is essential to the security of your paying customers and for the reputation of your establishment. If you’re not compliant, or you’re unsure if you’re meeting all of the criteria, do it as soon as you can. The livelihood of your business could depend on it. 

In some ways, marketing your restaurant effectively has never been easier. Here in 2020, with the current digital landscape, the sky’s the limit when it comes to the multitude of tools you’ll find online to get the word out about your dining establishment. 

The problem is, your competition knows this, too. 

As we mentioned in our last blog post, around 30% of restaurants fail the first year and 60% after three years. That means you’ve got to come up with some pretty inventive marketing tactics for your restaurant to compete with the more than 660,000 other eateries in the United States. 

Before we get into how to market your restaurant effectively, let’s talk about the importance of your marketing strategy.

Why Your Restaurant Needs a Marketing Strategy

There’s no limit to the many ways you can effectively market your restaurant. But if you don’t have a marketing plan or strategy, you’ll be wasting valuable time and money guessing at what works and what doesn’t. Here are the seven steps you need to take to create an effective restaurant marketing strategy: 

1. Determine your objective – Assess your current business needs and ask yourself what you’re trying to gain from marketing. Be as specific as possible. Do you want to drive more traffic? Improve your brand image or expand awareness? Become more discoverable online?

    

2. Decide how you’ll measure success – Once you’ve decided what you’re trying to accomplish with marketing, it’s time to set some specific and quantifiable KPIs (key performance indicators) that will help measure success. Although marketing will always involve some amount of trial and error, it’s important to use data to help you understand what’s working and what’s not, so you can course correct along the way.

    

3. Create a marketing budget – Setting your budget before you complete your marketing plan ensures you’ll stay within your limits and keeps you from spending reactively, which can get you into financial trouble. Keep in mind: time is money. Take into consideration your bandwidth to focus on marketing and whether you’ll need to outsource any support.

    

4. Define your audience – Before you start marketing, it’s important to consider who your customers are. Think about the demographics of your current or potential customers. How old are they? What are their interests? What do they do for a living? Where do they spend their time? Knowing who your customers are and who you want to attract will help when it comes to the type of marketing you do and the messaging you use.

    

5. Note your customers’ needs – Consider the problems or needs you’re solving for your customers — and here again, get specific. Sure, if you’re a restaurant, they’re probably hungry. But dig a little deeper: what are they looking for when they walk through your doors? Are they looking for a comfortable place to gather with friends? Do they prioritize fast service and affordability? Make a list to refer to later as you brainstorm marketing messaging.

    

6. Identify your true strengths – Rather than generically marketing your restaurant’s assets, think about what you’re doing that really keeps your customers coming back for more and what makes you stand out from the competition. Ideally, this should align with the needs you identified in Step 5. If you currently own a restaurant, what are the aspects they like about it? Do they enjoy the atmosphere? Is it a great location? What about the service? Are you known for specific items on your menu?

    

7. Bring it all together – Now that you have an idea of what you’re trying to accomplish, who your customers are, and your competitive strengths as an establishment, it’s time to put all of it to use by launching your restaurant marketing campaign.

5 Effective Restaurant Marketing Ideas and Tactics 

You have a restaurant marketing plan; now it’s time to implement it. Here are 5 tactics and tools you should consider using to reach your key audiences: 

1. Tap into social media

This is probably a given. Though there are plenty of social media platforms out there, Instagram is the best for marketing your restaurant, and Facebook comes in a close second. Posting high-quality photos of your dishes and drink offerings is the way to go, along with short videos of your friendly staff and events going on at your eatery. Here’s a great guide to get you started. 

2. Build a website or online store

In 2020, a clean, professional-looking website is a must. A website makes it easy for your current and potential customers to find you. Items to include on your website are high-quality images of your establishment and the food, along with contact info and location, a current and scannable online menu, online ordering capabilities (especially during Covid) and if you really want to get people talking, an online store with cool swag. 

3. Invest in SEO

Building a website is one thing; making sure people actually discover you online is another. 

Let’s say you’re a pizza chain in Philadelphia. If someone performs a Google search for “best pizza in Philly,” you want to make sure you show up at the top of those search results. Take time to research guidelines and best practices as you’re building your site and putting content on it — or consult an expert to help you optimize.

4. Leverage word of mouth

Speaking of people talking, according to Atlanta-based word-of-mouth marketing agency Fizz, 76% of Americans don’t believe ads, 92% say word of mouth is the best source for product ideas and 15% of every conversation includes a branded product or service. Word of mouth is exactly what it sounds like: people talking about your restaurant to other people.

Though it can be done in-person (with the right strategy), it can be done online as well. Think about when you shop on Amazon. How often do you read the reviews for products in which you’re not familiar? Most likely, quite a bit.

A great customer review on Yelp!, social media or even on your own website can increase your traffic exponentially. Because everyone at some point asks for restaurant recommendations, whether they’re travelling or they’re just tired of the same old place in their own town. 

Keep in mind, though, to pull off word-of-mouth marketing you need a strategy. If you want to learn more, Fizz even has a book. 

5. Create a loyalty program

This is a great tactic if you’re trying to build up repeat business. While there are a variety of software platforms that make this easy to do — in fact, your POS or restaurant management software may have a built-in capability — you can also make it as simple as having a punch card. 

How To Measure Success: Restaurant Marketing KPIs 

You’ve got your tactics and strategy; now you need to measure your results. To do this, you’ll need KPIs. Otherwise known as Key Performance Indicators, KPIs are measurable data to help you see how well your restaurant marketing strategy is working. They help you quickly determine which tactics are working and which aren’t so you can revise your strategy as you go along. Go beyond revenue; a few KPIs to keep track of when marketing your restaurant include: 

• Website traffic 
• Social media traffic and interactions
• Customer reviews

For an in-depth look at these and more KPIs, here’s a great guide. 

Effective Restaurant Marketing in 2020: Get Creative

In 2020, there are more marketing channels and tools at your disposal than ever before. But there’s also more competition. That means you’ve got to get creative and let your KPIs be your guide. Remember: stay true to your brand, keep your audience front and center — and get marketing!

When you were first inspired to start your own restaurant, what was the spark that made you want to do it? With around 30% of restaurants failing the first year and 60% after three years, it’s important to have a very clear vision for your business. Aside from operational costs, good staff, and the proper location, one often overlooked aspect of success is a restaurant mission statement. 

Like any business, your restaurant needs a way to communicate why you’re starting your business in the first place. What’s the need that will be fulfilled by your brand? What’s the purpose that will drive customer loyalty? Establishing your restaurant mission statement will communicate exactly why you’ve decided to open your business in the first place. But there’s more to it than that. 

What is a mission statement?

Most businesses have a mission statement. Typically, it’s a sentence or a short paragraph about why the company exists. It’s the beating heart of the institution; not a business plan that explains how the company will make money, but a statement that clearly defines the motivation for why it exists. 

Many people confuse a mission statement with a vision statement, and it’s important to establish the difference between the two. While a vision statement focuses on a company’s future, answering the question, “Where are we going?”, a mission statement answers the question, “Why are we here?” 

Why every restaurant needs a mission statement

Writing your restaurant’s mission statement is an essential part of your brand’s identity. It’s how your investors, employees, customers, and the media identify what your business is all about. 

Your restaurant mission statement may be the first impression new customers will have of your establishment. And it will serve as a constant reminder to your and your employees as to why you started your business. Consider it a rallying cry for your entire restaurant staff to get behind — a unifying factor that will help bring consistency to everyday operations and overall growth. 

It’s also a starting point on which to base your vision statement for where you see your operations years down the road. 

Examples of restaurant mission statements

We all have our own favorite places to eat. Whether it’s a local dive or an established chain, we have our reasons for loving these restaurants — the great food, the friendly and efficient service, the welcoming atmosphere. These eateries are our favorites because their owners have established their purpose, and they strive daily to reinforce it to their customers and staff. 

It doesn’t matter what kind of dining establishment you’re operating—a fast-food chain, a family-owned sit-down restaurant, a deli or a pub or bar—a well-executed restaurant mission statement won’t ensure your business will succeed, but it will provide consistency and purpose that will help establish your brand for the long run. 

There’s a reason these eateries have been around for as long as they have. For a little inspiration, peruse these famous restaurant mission statements: 

Fast food restaurants 

McDonald’s – “McDonald’s brand mission is to be our customers’ favorite place and way to eat.”

Dunkin’ Donuts – “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.”

Arby’s – “To provide an exceptional dining experience that satisfies our guests’ grown-up tastes by being a “Cut-Above” in everything we do.”

Bars, taverns and pubs 

Iron Hill Brewery – “Inspire loyalty in both our guests and in our staff.”

Ninety Nine Restaurant & Pub – “A passion to serve”

The Dead Rabbit Grocery & Grog – “To bring the Irish bar into the 21st century.”

Cafe and fast casual restaurants

Starbucks: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” 

Chipotle: “Ensuring that better food, prepared from whole, unprocessed ingredients is accessible to everyone.” 

Panera – “Food as it should be. Food should taste good. It should feel good. It should do good things for you and the world around you.”

Family-style restaurants

Medieval Times – “Our valued team is fueled by the passion to provide our guests with genuine hospitality and exciting entertainment. It is our honor and privilege to care for our animals and to be good corporate citizens in our communities.”

Cheesecake Factory – “To create an environment where absolute guest satisfaction is our highest priority.”

P.F. Chang’s – “Celebrate Life. Family. Food.”

Writing your own mission statement

According to Dr. Chris Bart, FCPA, the CEO of Corporate Missions Inc, an international consulting firm dedicated to helping organizations excel in the execution of their strategies, a mission statement consists of three essential ingredients: 

• Key market: the target audience.
• Contribution: the product or service.
• Distinction: what makes the product unique or why the audience should buy it over another.

When writing your own restaurant mission statement, you want it to be short and memorable, with clear objectives. This is not something you want to take lightly. Do some soul searching. Spend time thinking about your core values and why you want to open your restaurant. Here are some questions to think about as you write your restaurant mission statement: 

• Why does my restaurant exist? 
• What does my restaurant do? 
• Who do we serve? 
• What are my restaurant’s goals? 
• What do we believe in? How do we strive to bring those values to life? 
• What makes us different than our competitors? 

A strong mission statement is memorable and inspiring. It’s a way for customers to trust in your brand and to create loyal, trusting employees. Here are six attributes you should keep in mind as you write: 

1. Accurate – Be concise in what your restaurant will do. If your mission statement doesn’t accurately reflect your restaurant, it might be time to revise some of your operational policies. 
2. Attainable – Having high expectations is great. But make sure your goals are realistic, measurable, and achievable. Simply stating to be the best at something is generic and tough to measure. Be as specific as you can in the goals you set for your restaurant. 
3. Actionable – Not only should your goals be specific, but you should mention how you plan to achieve them. 
4. Concise – Nobody is going to remember a mission statement that’s a page long. It needs to be easily digestible and understood. Try to keep it under five sentences. 
5. Honest – Avoid business jargon as it comes across as insincere. Be simple and honest about what you want your restaurant to be. 
6. Unique – Your mission statement should not sound like your competitors. Millions of restaurants exist already. How is yours different than all of the rest? If your mission statement doesn’t reflect the difference your restaurant is going to make, then it’s not doing its job. 

Now that you’re prepared to write your restaurant mission statement, get to writing! 

Much like other industries such as healthcare, construction, and manufacturing, restaurants must comply with OSHA rules and regulations for the safety of employees and customers.

If you’re not familiar with OSHA (or you need to brush up), here’s a quick primer.

What is OSHA?

OSHA stands for the Occupational Safety and Health Administration, or OSHA, as part of the Occupational Safety and Health (OSH) Act of 1970. It was created as a response to the rising number of workplace deaths and injuries during that time. OSHA sets and enforces certain standards in an effort to keep working men and women safe and healthy while working at their place of employment. These standards are reinforced with training, outreach, education, and assistance for employers and their employees. 

OSHA Rules and Regulations for Restaurants

Restaurants are subject to the same standards as factories and other work environments, though the implementation might differ. OSHA provides specific rules and regulations that restaurant owners must adhere to “keep their workforce free of serious recognized hazards,” according to the OSH Act. These include:

• Posting an official OSHA poster that notifies employees of their rights under the OSH Act and a list of the owner’s obligations. The poster should be placed in a highly-visible area where there is a lot of floor traffic. 
• Keeping accurate and updated records of accidents and injuries that occur in the workplace. 
• Reporting any work-related fatalities, hospitalizations, loss of limbs or eyes to OSHA within eight hours of being altered of the event. 
• Allowing employees and their representatives easy access to their medical records. 
• Ensuring employees there will be no retaliation if they bring up safety concerns or contact OSHA. 

New requirements and safety standards for restaurants are being enforced due to the Covid-19 pandemic. One of them requires employers to report any cases of the virus among restaurant staff. Others include:

• Limiting direct contact with the public through takeout or curbside services
• Encouraging employees who are sick or show symptoms to stay home
• Training workers in proper hygiene practices
• Cleaning and disinfecting surfaces on a regular basis using only cleaning chemicals on this list
• Allowing workers to wear masks or other protective gear to help prevent spread 
• Communicating regularly about any health and safety concerns

For more on OSHA’s standards, refer to the Young Workers – Restaurant Safety page on the OSHA website. 

Restaurant Employee Protections Under OSHA

As a restaurant owner, your employees can file two types of complaints:

1. Safety and health complaints – These are filed by employees who believe they are working under unsafe work conditions or the atmosphere is detrimental to their health. 
2. Protection from retaliation complaints – Employees can file a complaint if he or she believes they have been retaliated against for voicing concerns about the health and safety of their work environment to OSHA.

Your restaurant employees also have other rights under OSHA, including these key protections:

• A safe and healthy workplace
• The ability to file a worker’s compensation claim if injured on the job
• Minimum wage payment, whether through hourly pay, tips or both
• Overtime pay if more than 40 hours are worked a week
• A 30-minute meal break during any shift longer than six hours
• Protection from discrimination
• Protection by laws for minors (if under 18 years of age)

   

How To Keep Your Restaurant OSHA Compliant

Following OSHA rules and regulations in your restaurant is essential for happy and healthy employees. There are a number of ways to make sure you reinforce safety and health standards in your kitchen and dining area: 

• Communication – One of the most important things you can do to ensure the health and safety of your employees is to openly communicate with them, and encourage them to do the same. This means practicing patience and good listening skills without judgement, offering valuable feedback and guidance, and making them feel valued. 
• Training – Employers are required by OSHA to train their employees on the health and safety of their profession. This includes instructing them on the use of tools and machines necessary for them to perform their jobs, as well as emergency procedures. 
• Ergonomics – The most common type of injury in restaurants are sprains and strains, burns, lacerations and puncture wounds, and eye injuries. Make sure employees have the equipment needed to perform their jobs safely, and are able to use it in the most comfortable way possible. 
• Floors – Slips and falls are the most preventable accidents but they can result in serious injuries. Make sure floors are clean, not slippery and are clear of obstructions. Wherever employees have to stand for a long time, such as at prep and cooking stations, provide a padded surface to avoid back and leg strain. 
• Heat – Train employees on how to work safely around heat in a commercial kitchen to avoid burns, hot oil splashes and hot plates.

Maintaining and enforcing OSHA standards is essential to help keep your employees safe. But the Covid-19 pandemic has shown a new light on the importance of restaurant cleanliness and safety. Using software that allows employees access to their tips without handling cash is one very important way to help deter the spread of Covid-19 and ensure you’re following OSHA guidelines.