What’s Driving Hotel Technology Trends? Key Insights from HT-Next

Kickfin recently sponsored and attended HT-Next, a premiere hotel technology conference. Over four days in Miami, Kickfin co-founders Justin Roberts and Brian Hassan met with hospitality industry leaders, tech innovators, and top hotel operators to learn about key goals and concerns for 2023. Here are some of the key takeaways from the event.

Renewed Focus on Sustainability 

Grant Romundt, co-founder of Ocean Builders, spoke to an industry trend that’s been building for a while (and isn’t slowing down): sustainability. Now more than ever, guests want to patronize businesses that share their core values and beliefs. Specifically, they’re choosing hotels based on how much those brands are doing to protect the environment, especially in beautiful, tropical locations.

Ocean Builders is aiming to do just that by building high-tech eco-restorative floating homes that provide guests with a one-of-a-kind experience while also preserving the ecosystem to serve guests for generations to come. 

Expanding the Guest Experience

The hospitality experience you create isn’t limited to the four walls of your hotel. Instead, it extends to every aspect of your guest’s stay, including the activities they do while they’re away from the hotel. With that in mind, HT-Next partnered with Mobi to explore the possibilities of hyper-personalized guest experiences built by AI.

AI now offers you the opportunity to build the perfect trip for each individual guest. Using guest data and your knowledge of the area around your hotel, you can build AIs that will plan a personalized suggested itinerary for your guests, taking hospitality to the next level. 

Bouncing Back from Covid 

Most of us might feel like things are “back to normal,” but some hotels are still feeling the strain of the Covid-19 pandemic. And they’re turning to tech to bring them back to life. 

A panel of Miami hotel general managers shared how they stayed afloat during the height of the pandemic, how the travel and hospitality industries are bouncing back, and how tech has quickly become a huge part of their daily operations. 

Solving Labor Shortage Concerns

Labor continues to be a point of contention in hospitality. Questions about how to attract new hires and how to retain the employees you have continue to vex hoteliers in this tight labor market. The answer isn’t as simple as raising wages (although that doesn’t hurt). Instead, industry leaders are looking to technology to help create better work environments and more streamlined processes to get things done, even at sub-optimal staffing levels. 

At Kickfin, our goal is to provide hotel staff with more opportunities to earn tips through digital tipping software — allowing for guests to tip more often in an increasingly cashless society. We also simplify the tip payment process so employees have access to their earnings faster (a major selling point for potential hires). 

Our main takeaway: Hotel technology isn’t going anywhere. Expect to see more automated hotel operations, better uses of guest data, and sky-high guest experience expectations.

[Important Update] What Restaurant Owners Need to Know About New Tipping Laws in Pennsylvania and New Jersey

It seems tipping laws are constantly in flux — and we have yet another update for you. 

If you own restaurants in Pennsylvania or New Jersey, your state legislators have introduced several new laws that aim to protect servers, especially when it comes to tips. Take a look at these important new tipping regulations (and see how digital tipping technology can help you stay in compliance with the law).

Tips are the property of employees only 

Have you been saving money by passing on the cost of credit card transaction fees to your tipped employees? This new rule might disrupt your business practices. 

Both New Jersey and Pennsylvania have joined California, Maine, and Massachusetts in banning the practice of deducting credit card service fees from employees’ tips. Their state legislators clarified that tips belong only to employees — and therefore, cannot be garnished to cover credit card transaction fees. 

New Jersey took it a step further, stating that employers may not deduct from employees’ tips for any reason. This includes:

  • Cash register shortages
  • Damaged or lost employer property 
  • Purchasing uniforms 
  • Any required tools or other items necessary for employment

Changes to the Tip Credit 

New Jersey and Pennsylvania are also aiming to increase earnings for tipped employees, which means changes to the tip credit. Here’s a quick rundown of how it works in each state. 

New Jersey’s minimum wage for tipped employees and the maximum tip credit will incrementally increase through 2024, ultimately resulting in an overall increase in employee compensation. Minimum tipped employee wages will reach $5.13 per hour, and the tip credit will rise to $9.87 per hour. These incremental changes will ensure that tipped employees earn at least $15 per hour — on par with New Jersey’s minimum wage requirements. 

In Pennsylvania, the tip credit amount isn’t increasing, but restaurant owners have to meet new requirements in order to benefit from the tip credit. In the past, employers could pay tipped employees $2.83 per hour as long as employees earned at least $30 each month in tips — an undeniably low standard. Pennsylvania law now requires that employers can only take the tip credit for employees who earn at least $135 per month in tips.

 Permanent 80/20 Rule

How much time do your servers spend on side work compared to time spent on direct service? You might remember the federal “80/20” rule, which stated that employers may only take the tip credit for employees who spend no more than 20% of their work time on non-tipped activities.

On the federal level, this ruling has gone back and forth during the past few presidential administrations, so Pennsylvania took matters into their own hands by permanently instating an 80/20 rule.

Making service charges more clear for customers

If your restaurant charges significant operational fees (for example: a 10% service charge to rent a private room or 15% for parties over 10 people), your customers may confuse that service charge for an auto-gratuity tip. Often, guests think they’ve already compensated wait staff for their service — and your servers are left empty-handed. 

In New Jersey, employers are prohibited from counting these operational charges as tips (even if they are distributed among employees). Pennsylvania goes even further, and now requires that restaurants make it abundantly clear that service fees or operational charges are not tips by putting them as separate line items on receipts. This new law is designed to prevent confusion on the guests’ part that might cause them to short-change servers. 

How can Kickfin help you adjust to new rules? 

With Kickfin, you can set up guardrails to ensure that you follow federal, state, and local laws when tipping out your staff. If you were already using Kickfin’s holdback function to pass on transaction fees to your servers, adjusting to the new state laws will be as simple as changing the settings in your account. Reach out to your customer success representative with any questions. 

Not sending cashless, digital tip outs with Kickfin yet? Request a demo to see how we can help you comply with tipping regulations — and more. 

Hotel Trends: 5 Reasons Why Cashless Tipping is the “Next Big Thing”

BY JUSTIN ROBERTS, CO-CEO, KICKFIN

 

These days, hotels are leveraging technology across almost every aspect of their operations. 

But when it comes to gratuity management, many hospitality teams continue to rely on the same-old analog (and arduous) tip payment processes they’ve used in decades past. 

In an increasingly digital world, sticking with a status-quo, cash-based tipping program is a missed opportunity to increase tip volumes, delight your guests, and weed out operational inefficiencies. That’s why the most innovative, forward-thinking hospitality brands are digitizing their tipping programs from end-to-end — that is, from tip acceptance to tip payout — for both their hotel staff and their food and beverage employees.

If enabling instant, cashless tip payments isn’t already on your radar for 2023: here are 5 reasons why it should be — plus, what to look for when selecting a digital tipping solution.

  1. Cashless tipping increases take-home pay for employees.

Fewer consumers are carrying cash today than ever before. That’s a major problem for guest-facing hotel employees, whose tips frequently make up a significant portion of their take-home pay. Without an alternative way to accept tips, your bellhops, valet drivers and concierges might find themselves empty-handed even after providing excellent service — simply because consumers no longer have cash in their wallets.

Making it possible for guests to send instant, cashless tips right from their phones ensures that your employees are consistently rewarded for a job well done, whether or not your guests are carrying cash. 

What’s more: A robust digital tipping solution will allow you to automatically calculate, pool and distribute tips, giving more of your employees the opportunity to become tip eligible and increase their earning potential.

       2. Guests want a better tipping experience.

Employees aren’t the only ones who get frustrated when they miss out on tips. Most hotel guests have, at one point or another, experienced that moment of panic when they’re face-to-face with a more-than-deserving service provider…but they’re not carrying the right bills (or any bills at all).

Giving guests the ability to send instant, cashless tips directly from their phone is just the kind of intentional, elevated touch that takes hotels to the next level.

Ideally, a digital tipping solution will go “beyond a QR code;” while QR codes are a fast and easy way to launch a digital tipping program, guest adoption can be low. Consider seeking out a digital tipping solution that offers automated, on-brand text “prompts;” at a high level, this technology sends a branded, personalized text message to guests after a service is completed — e.g., housekeeping — and gives guests the option to simply click a link and instantly send a tip from their phone.

       3. You’ll have a single “source of truth” for hotel and F&B employees.

Tracking and reporting tip payments when you’re managing both hotel and F&B employees is complicated at best. Digital tipping software can give you the power to manage all tip payments, for all types of employees — in one unified platform. 

Think of it as your tip payment command center. When you integrate your digital tipping software with your POS, PMS and payroll systems, you get complete visibility into every tip payment — whether it came in through your restaurant POS, or it was a mobile tip sent from your guests to your hotel staff. You can also ensure that every tip is distributed accurately, efficiently, and in compliance with ever-changing tipping regulations.

Plus, you can track every tip payment by individual employee, by shift, by location, or by payroll period, which makes for easy, error-free reporting.

       4. Employees are demanding more control over how they’re paid.

In a competitive labor market, hospitality employers are feeling the pressure to constantly increase wages or offer gimmicks — e.g., hiring bonuses — to recruit workers. 

But for the modern hospitality workforce, it’s not just how much they’re earning that matters — it’s also how they’re getting paid. 

Digital tipping solutions give operators the flexibility to offer multi-channel tip payouts, meaning you can give your employees options as to where and when they will receive their tip earnings.

For example: While many F&B employees might choose to have their tips paid out instantly and directly to their existing bank account, unbanked employees might prefer to receive tips on payroll or even a paycard. A digital tipping solution makes it possible to let your employees choose, without making the process more complicated for you.

       5. Going digital can keep you compliant.

Rules and regulations around tipping are complex, to put it lightly. They often vary from one state or even city to the next, and it seems they’re constantly in flux. An increasing number of hospitality employers have been caught in costly legal battles because they (sometimes unknowingly) violated labor and employment laws related to tipping.

Digitizing the tipping process can help you adhere to those laws consistently across your organization, even if your locations span multiple cities or states. Plus, you’ll have an accurate, detailed history of all tip payments, which can prevent tip disputes and trust issues with your team before they escalate into something more problematic.

Cashless tipping: the final frontier

Hotel operators have long understood the operational benefits of digitizing and automating what they can. Until recently, digital tipping wasn’t on the table — but new technology has changed the game. Now, it isn’t a matter of if, but when, hotels will make the switch.

For operators who are exploring solutions, be sure to seek out a software that is:

  • Truly end-to-end, from tip acceptance to calculation to payout.
  • Highly scalable across your organization.
  • Fully integrated with your existing tech stack for automated user management and tax compliance.
  • Easy to implement.

There’s never been a better time to hit the reset button on your tipping program. The right solution will allow you to create an exceptional tipping experience for your guests and your employees, while delivering measurable results to your business.

To learn more about digital tipping for hotels, contact justin@kickfin.com.

[Video] How Industry Partners are Using Technology to Make Brewery Owners’ Lives Easier w/ CBP

The craft brewing industry is tight-knit, and the community relies on each other for best practices, vendor recommendations, and camaraderie—especially on social media. Thanks to groups like Craft Brew Professionals (CBP), brewery owners can connect to share successes, rant, or ask honest questions about how to better run their businesses.

CBP also opens the dialogue for suppliers, tech companies and other industry leaders to discuss important topics facing breweries. Kickfin co-founder Justin Roberts joined the Craft Brew Professionals Panel to get into all things tech—and why the craft brew industry is still quite analog. The panel included CBP Host Andrew Copolon, PK Agriwal of Beer30, Dan Hornbrook of BrewLogix, Ian Purcell of BarTrack, and Ian McHarg of Country Malt Group

Brewery visitors are seeking new experiences and digital capabilities. 

Much like other service-oriented businesses, brewery owners are noticing that customers want a lot more out of their visit than an extra-hoppy IPA. Dan’s work with BrewLogix gives him lots of insight into brewery customers’ expectations.

According to Dan, “People are looking for more than just products; they’re looking for experiences.” He went on to explain how his website, BreweryDB, helps beer consumers find the right brewery for every occasion. “If you’re searching for a date night with live music or you want to make sure they have a kid-friendly menu, you can look that up and use filters to take a dive deep into the breweries before visiting.”

Part of the brewery experience is also talking to knowledgeable bartenders. Believe it or not, tech can improve your bartenders’ performance and average check size. Justin noted, “One unique evolution that we’ve seen around digital tipping is that it’s finally putting valuable data in the hands of the operator to then empower staff. They’re all there to make money and have fun, but why not show those employees the true reward of giving great service through tip transparency?” 

Andrew added, “One of my favorite metrics is tip percentage because if Dan’s behind the bar and he’s consistently getting tipped 16% but Justin’s getting 26%, Justin’s obviously engaging at a higher level.”

“Customers are looking for a higher pace of knowledge at a brewery compared to a craft beer bar, so how can breweries leverage that?” asked Andrew. “It’s about educating staff on the product so they can talk about it more effectively. In the end, hopefully they’re getting more tips and ringing in more beers. Technology really can give staff a bigger arsenal to get more tips and add more money to their pockets.”

Customers are mainly paying with cards or digitally these days and will soon expect digital capabilities with nearly every service experience, including at breweries. CBP’s Andrew Copolan asked Justin if he expects cash to be phased out in the near future.

“There will always be people that literally want to remain unbanked and pay in cash,” said Justin. “However, more people are on Zelle than ever before, and most younger people are paying digitally. People aren’t even writing checks to pay their bills anymore. As we inch toward over 98% of transactions being cashless in the next five years, I would assume that basically everything would be digital.“

Breweries are behind the learning curve. 

Beer is one of the oldest industries in the world. For centuries, brewers have been refining their crafts and inventing new processes and types of beer. In such an old-world industry, it may not be surprising that technological innovation is lacking. 

“I noticed when I went to breweries that used popular software systems, they would still have a binder full of paper logs, whiteboards, and spreadsheets,” said PK. “I quickly realized that there wasn’t an industry standard when it came to brewery data tracking.”

Dan agreed, “People are still shaking kegs to find out what’s inside of them, which is pretty wild that that’s still the standard practice to know how much beer is left in a keg. We have a great product that helps solve that and saw the opportunity to get some real-time data to people’s hands.”

To drive home the point, Ian from CMG added, “People put bulk malt into silos, and to check the levels, they knock on the silo with a rock or a stick. We thought, why not put automatic sensors in there to tell us when it’s time to place a new order. Or, what if we created an app where customers get prompted to order the same product they ordered last year. Again, we just want to make people’s lives easier.”

Customer feedback is a goldmine.

The panelists all shared their appreciation for customer feedback and how it shapes their business decisions. PK said, “I always tell our clients not to worry about hurting my feelings, I need to know what they hate the most about what we’re doing because that feedback is actually gold to us. It allows us to grow as a company and identify where we can improve ourselves.”

Feedback also empowers them to take a closer look at which services and features really wow their customers so they can improve even further. Dan explained, “It’s really cool to have those moments of realignment and choose to put more time and effort into building out a feature that customers really want. As leaders of our organizations, we have to be humble enough to do things not because we think it’s right but because it’s what the customer wants. It’s not easy, but ultimately, that will guide you in the right direction.”

Of course, tech-minded companies are using social media to get real, honest feedback from their consumers, which they can turn into improved products and features. “Thanks to groups like CBP, everybody can be very vocal about what’s causing them headaches,” said Ian (CMG). “Social media, for all of its challenges, has offered a platform where we can hear what the most people need and why, and that allows folks like us to try and meet those needs. It’s fantastic just to follow the pulse of the industry based on people’s comments, questions, and sometimes even rants in CBP because you learn so much.”

Measuring success.

What does success look like for brewery-tech companies? For most of the panelists, success is becoming a real partner with their customers and providing valuable data. As Andrew put it, “You’re there to be an engaged partner, holding their hand through it. You don’t want to just dump a bunch of data on them; you want to teach them to use that data and really help implement data-informed decision making.”

Dan also hoped for data to drive growth, adding, “Our goal is to deliver data in a way that helps make a business decision that will help them grow. We want it to be data customers can trust, and data that they can use to better prepare staff. Really, we want to empower them to grow their business, so if we see our partners growing, then we’re doing our job right.” 

For Justin, success comes in many forms. Not only does he aim to quickly convince operators of Kickfin’s value, he also hopes to better the lives of the tipped employees. “We are always focused on a 24-hour ROI,” he said. “If we can’t show that digitizing the cash tip-out process is going to save you time, money, and a whole bunch of accounting nightmares within 24 hours, then we’ve lost our seat at the table … Kickfin offers employees a way to live more financially-sound lives by sending that digital money to their bank of choice as soon as their shifts end.”

We were honored to connect with other service-industry leaders who want to help breweries harness the power of tech and data to ultimately strengthen their businesses. To watch the full conversation, click here.

7 Hotel Technology Trends You’ll See This Year

There’s still a long road ahead when it comes to recovery from the COVID-19 pandemic for the hospitality industry—but leaning into tech could ease the transition. The good news? Travel demand is higher than ever, and 50% of hospitality industry leaders predict that hotels will see pre-pandemic levels of revenue in 2023. 

As hotels begin to welcome more guests again, there’s a new wave of technological innovation taking place that’s worth watching. Here are the top seven technology trends we’re looking forward to seeing in hotels in 2023:

1. Automation and Artificial Intelligence (AI)

Automation and AI can now be integrated into nearly every area of hotel operations, from virtual chatbots on booking pages to automated wake-up calls for guests and optimized staffing scheduling based on current hotel occupancy. Three out of 4 hoteliers consider automation to be one of the most important elements of recovery for the hospitality industry, according to ReviewPro.

While it’s unlikely we’ll see robots behind the front desk anytime soon, more and more consumers are opting for automated options like streamlined or contactless check-in, which allows for keyless entry, or using internet-connected wearables that function as keys and charge cards, such as the MagicBands used by Walt Disney World properties.

2. Smart Hotel Rooms

Adding internet-connected devices into hotel rooms isn’t brand new, but it’s now become a must-have for many hotel guests. They expect more control over the heating and cooling system, lights, lock, and window shade systems — ideally in one centralized location or controlled via mobile app — as well as additional safety measures like panic buttons. 

Another amenity on the rise is voice-controlled entertainment like Amazon’s Alexa or Google Home options, which provide personalized recommendations and allow guests to bring their favorite television shows, music, and movies with them when they travel. All of this adds up to a “smart” hotel room designed to help guests relax and feel at home.

3. Harnessing the Power of Data

Guests have been holding off on vacation plans for over two years now—so they expect the experience of a lifetime. Of course, you’re also hoping to create a memorable experience for your guests, but the stakes are much higher than just a bad review. In fact, one survey found that brands dedicated to improving customer experience were ten times more resilient during the pandemic

But how can you get to know each of your thousands of guests? To deliver each guest their personalized dream vacation, you’ll need to collect and use personalized data. Now more than ever, guests are comfortable with inputting a great deal of information online through tipping platforms and hotel apps. Thanks to all of this first-party data, hotels can then build guest personas, predict guests’ wants and needs, and create an individualized experience for each guest—no matter how large their customer base is.  

4. Mobile First

97% of Americans own some kind of mobile device, and travelers are now accustomed to accessing amenities and bookings directly from their mobile device. Whether that’s contactless check-in through your mobile app, making restaurant reservations at your resort, or adding on spa packages, you need to increasingly think about how to connect your in-person amenities with mobile access. 

5. A New Kind of Business Center

The way people work has dramatically changed in the last few years, as more companies offer remote-friendly or hybrid office models. 59% of American workers say they now have some flexibility to work from home, according to the Pew Research Center. Increasingly, that’s less tied to their home address and more likely to mean “work from anywhere,” including your hotel. 

That means business and leisure travelers alike bring their laptops with them — and a traditional business center with a few PCs is not going to be an amenity that’s useful. Instead, hotels should consider adding remote work perks, like discounts on multi-week or “workation” stays, staycation packages and rates for workers to get a different perspective in their home city, faster wifi, and more dynamic public spaces designed for remote work.

6. Digital Tipping

While digital tipping has been available for years in other sectors through cash apps like Venmo or PayPal, it’s only just being adopted in the hotel industry. More and more, we’re going to see cashless tipping options available through automated texts, mobile apps, or by placing QR codes in key areas of the property, such as in hotel rooms for housekeeping, at the bar for bartenders, or attached to employee name cards.

With so few Americans carrying cash these days — 3 in 10 Americans say they make no purchases with cash in a given week — digital tipping not only makes it easier for you to track and manage tipping across multiple areas of your property (check-in, housekeeping, pool, restaurant/bar, and so on) but also gives your employees a much-needed boost in earnings. And we all know that happier staff translates to employee retention — and to a happier guest experience.

7. Instant Payments

But what your hotel staff really wants is to have their tips paid out instantly — not for the next payroll, and not on the next business day. According to a recent PYMNTS.com survey, 83% of workers want access to earnings after every shift, and 80% prefer those funds get automatically streamed to their bank accounts.

Kickfin makes it easy to enable cashless tipping for your property, giving you the option to distribute tips to your team in real-time, directly to employees’ existing cards or bank accounts after every shift. See Kickfin in action.

Restaurant Technology Audit: 7 Ways to (Majorly) Cut Tech Costs

Guest contribution by Andy Freivogel, Co-Founder & CEO, Science on Call

It’s never been more important to monitor your restaurant’s spending. Software, dues and subscriptions, and other technologies can be big-ticket budget items — yet they’re often the most difficult to cut back on.

What goes first? Are there options to lower the tier of support without losing out on real value and potential sales?

Running a “tech audit” can help bring down your IT spending significantly. In fact, we’ve seen restaurants achieve thousands of dollars in savings. Here are 7 key areas that restaurants should consider evaluating now and on a regular basis going forward.

7-Step Tech Audit for Restaurants 

1. Internet service

Believe it or not, owners/managers have been in situations where they were flat-out sold a bill of goods. Internet bills have included TV service, phone service, static IP addresses, backup connections, firewalls, and more. 

As a restaurant, nearly all of these costly features are unnecessary and add virtually no value.

And keep in mind: there’s no need to purchase add-ons like the internet provider’s own failover product or firewall service. Most restaurants don’t need a firewall, and getting two internet connections from one provider is just asking for more problems. Real redundancy means two separate companies, two separate bills — and it doesn’t have to cost an arm and a leg. 

Case in point: Recently, we advised the operator of a fine dining establishment who claimed she was happy with her Internet service. Upon further digging, we found that she was paying a shocking $600 a month for bundled phone and internet services.

Even a restaurant with a cloud-based point of sale, internet-based music system, and 10 telephones (see below!) does not need a lot of bandwidth. 100Mbps is more than enough. That should cost $150, at most, for a restaurant. 

2. Phone service

 Many restaurants end up with expensive phone systems and multiple phone lines that their internet service provider sold them. Voice-over-IP (VOIP) makes the need for that obsolete.

Large restaurants, and concepts that have always relied on delivery and takeout (hello, pizzerias and Chinese restaurants!) have traditionally relied on phone systems with a lot of physical devices and a lot of phone lines. The advent of VOIP obviates the need for many phone lines and expensive PBX systems.

Case in point: An iconic, 100-year-old burger joint on Chicago’s North Shore transitioned from a 30-year-old point of sale system. With the new system, they all of a sudden had native online ordering, giving their customers a new way to order that didn’t require picking up the phone. 

However, they were still saddled with an older phone system that required them to purchase lines from one provider and pay another just for “management,” and to perform services like reprogram voicemail.  

Moving this customer to a VOIP product saves them $100 a month, and gives them more control over the experience.  

3. Accounting software

 Traditional accounting software packages can cost $500-$1000 per month. While this may seem like the only option for what is certainly a “must have,” recent technology advances have made these costly packages obsolete. Cloud-based accounting programs are the new and cheaper method of managing accounting, and it can be as low as $50 per month.

Case in point:  Quickbooks Online is probably the gold standard for online accounting.  For desktop users, it makes sense to review what you’re paying and how you’re hosting it. 

If you’re hosting it on a single computer and have a good backup strategy in place, that may be fine — as long as you have a plan to recover it if there’s a problem with your PC. If you’re hosting it on a remote server, make sure that provider has a backup plan in place, and look at your fees. 

For anyone paying more than $100 per month for hosting or access to Quickbooks company files, there’s a good chance you could be saving money by transitioning to Quickbooks Online. 

Xero is a similar online accounting software, and includes native integrations with some point-of-sale solutions, such as Square, while QBO might require you to use a 3rd party integration tool (which means higher fees, too).

4. Expensive service contracts

 Many of the devices used in a traditional, larger restaurant may have lease or rental fees associated. If you use a big workhorse copier/printer, ask yourself:

  • Could I achieve the same goals by reducing printing? (With QR codes and digital menus/payment, you might not need to print 100 menus everyday!)
  • Could this work be performed on a smaller device?

Printer leasing, usage, and service costs can run up to $500 per month. Today’s restaurant can achieve most of what it needs on an inexpensive laser printer, for as little as $400-500. That’s a one-time fee, not an annual expense of $6,000!  

Case in point: A Science on Call customer recently found that they’re paying nearly $250 per month, per location, across 6 properties. That was a total spend of almost $18,000 per year on printer leases, service, and consumables. Right now is probably the best time to revisit your costs, and maybe even your workflow.

5. Guest WiFi/engagement services (that aren’t being used)

We understand the allure of marketing software that allows customers to access public WiFi — and that allows you to create user profiles on these customers and therefore track future visits and deliver targeted ads. However, these services are usually very costly, and are unnecessary if they’re not being fully utilized.

Case in point:  An enterprise guest WiFi solution was costing another merchant $700 a month to gather email addresses and re-market to customers. The pandemic all but prevents customers from setting foot onsite in many of this merchant’s locations, and with the trend toward MAC randomization on mobile devices, the returns for measuring guest traffic are even lower.  

Discontinuing this service saved this particular merchant $8,000 a year.

6. Miscellaneous subscriptions

These can add up and often don’t add enough value to justify the costs. Ask your staff what they are actually using and what they truly need to do their jobs. Examples of these subscriptions may include Office 365, Gsuite, Adobe, and Spotify.

Case in point:  Simply auditing the number of paid user accounts in Office365 for one of our hospitality customers revealed that many accounts had been kept active for one reason or another, even after employees had moved on. For a larger restaurant group, auditing the number of users can quickly lead to thousands of dollars in annual savings.

7. Third-party ordering, delivery, and reservation platforms 

These can be very important given the current climate, so make sure you don’t get rid of something that is actually helpful to your operations! However, nearly all of the third-party ordering and delivery apps charge higher fees than you’ll pay if you use the native online ordering capabilities of your point-of-sale solution.

Case in point: We recently discovered one of our customers was being charged above the city mandated 15% commission fees and demanded that they offer reimbursement for recent orders, giving them back hundreds of dollars.

Audit, evaluate — and ask!

After running through these areas and cutting what you can, keep in mind: It never hurts to ask. You’d be surprised at the willingness of your tech vendors to offer deals or discount services in order to keep you as a happy customer. 

If you need additional help taking inventory of all of your IT subscriptions to find cost savings, Science on Call can help make those calls for you! Get in touch.

About Science on Call: Restaurants and retailers need technology to survive. Science is a cost-effective subscription to restaurant technology support and expertise. We provide restaurant owners and staff with one number to call (or text) 24/7 when tech hits the fan – even on nights and weekends. Our support empowers staff to focus on the guest experience, instead of wasting their time trying to fix things they don’t understand.